1. Augmented Reality (AR) Integration

Augmented Reality (AR) Integration marks a transformative phase in the geospatial landscape, wherein digital information merges seamlessly with the physical world. Geospatial data enhances AR experiences by overlaying virtual elements onto real environments, enabling immersive and interactive maps. Companies are harnessing AR technologies to create innovative applications, from navigation tools that provide real-time contextual information to educational platforms that allow users to explore historical or geological data in their surroundings. Through AR, the geospatial industry is revolutionizing various sectors, including tourism, urban planning, and education, by providing users with visually rich, location-based experiences.

2. Artificial Intelligence (AI) and Machine Learning (ML) Advancements

A new era of sophisticated data analysis has arrived thanks to developments in artificial intelligence (AI) and machine learning (ML) in the geospatial sector. AI algorithms empower geospatial professionals to predict patterns and trends accurately, aiding in efficient decision-making processes. Geospatial data is refined using machine learning algorithms, resulting in improved accuracy and quicker processing times. Through AI and ML, geospatial applications gain the ability to process massive datasets, enabling comprehensive analysis for fields like urban planning and environmental management.

3. 5G Technology Revolution

The 5G Technology Revolution in the geospatial industry trends signifies a pivotal shift, enabling rapid data transmission for real-time mapping and location-based services. This high-speed connectivity accelerates geospatial data processing, allowing businesses and governments to make timely, data-driven decisions. With 5G technology, geospatial applications become more responsive and versatile, fostering innovations in areas such as urban planning, disaster management, and environmental monitoring.

4. Blockchain for Secure Geospatial Data

Blockchain for Secure Geospatial Data establishes an unassailable framework for the geospatial industry, ensuring data immutability, enhanced security, and transparency. By employing decentralized ledger technology, geospatial data transactions are securely recorded across multiple nodes, reducing the risk of data tampering and unauthorized access. Blockchain’s cryptographic algorithms create an incorruptible chain of data, instilling confidence in stakeholders relying on geospatial information for critical decision-making processes.

5. Remote Sensing Technologies

Remote Sensing Technologies have undergone significant advancements, utilizing state-of-the-art satellite and aerial imaging to capture highly detailed geospatial data. These tec        hnologies enable precise mapping, environmental monitoring, and disaster response. Satellites equipped with sophisticated sensors provide invaluable data for agricultural assessments, weather forecasting, and natural resource management. Aerial imaging, often conducted through drones, enhances the resolution of geospatial data, allowing for comprehensive analysis of landscapes and infrastructure. T

6. Internet of Things (IoT) Integration

Internet of Things (IoT) Integration in the geospatial industry represents a transformative synergy between physical devices and digital networks. Through IoT devices, real-time geospatial data collection has become more pervasive, ranging from weather sensors to vehicle trackers. This integration empowers geospatial professionals with a wealth of real-time information, enhancing the accuracy and efficiency of various applications. For instance, in urban planning, IoT sensors monitor traffic patterns and air quality, facilitating smarter city designs.

7. Big Data Analytics in Geospatial Applications

Big Data Analytics in Geospatial Applications represents a transformative frontier where vast amounts of geospatial data are harnessed for actionable insights. The convergence of big data and geospatial technology enables comprehensive analysis of spatial information, aiding urban planning, agriculture, and natural resource management. By processing enormous datasets, geospatial experts can identify patterns and trends, facilitating informed decision-making for sustainable development initiatives.

8. Geospatial Cloud Computing

Geospatial Cloud Computing has emerged as a transformative force, offering scalable and accessible solutions for the geospatial industry. By harnessing the power of cloud-based platforms, businesses can handle large volumes of geospatial data efficiently, enabling real-time processing and analysis. These platforms facilitate collaborative efforts among geospatial professionals across the globe, enhancing data sharing and project collaboration. Geospatial Cloud Computing not only optimizes storage but also ensures secure accessibility, paving the way for innovative applications in fields like precision agriculture, disaster response, and smart city planning.

9. Sustainability and Environmental Mapping

Sustainability and Environmental Mapping are at the forefront of geospatial advancements, playing a vital role in monitoring climate change and its impacts. Geospatial technology enables the precise mapping of environmental factors, aiding conservation efforts and sustainable development projects. By harnessing satellite imagery and advanced GIS techniques, experts can assess deforestation, track biodiversity, and analyze natural resource usage. Additionally, environmental mapping provides essential insights for policymakers, guiding initiatives related to land use planning, renewable energy implementation, and ecological preservation.

10. Geospatial Data Privacy and Ethics

The section on Geospatial Data Privacy and Ethics delves into critical considerations within the geospatial industry. As technology advances, ensuring the responsible collection, usage, and sharing of geospatial data has become paramount. Geospatial professionals navigate complex ethical landscapes, addressing concerns related to individual privacy, security, and consent. Implementing strong standards and guidelines is necessary to strike a balance between innovation and protecting sensitive information.

Conclusion

In closing, staying abreast of these trends in the geospatial industry is essential for your awareness of the evolving technological landscape. Embracing augmented reality, harnessing the power of 5G, and ensuring ethical data practices are pivotal steps toward a more connected and responsible future. As these trends continue to shape our world, your understanding of their implications empowers you to navigate this dynamic industry with confidence, contributing to its innovative growth and ethical development.

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“We were able to take all ten thousand Bored Ape NFT images, and feed those into the machine as a loose canvas within which to frame the generative art. The end product was mind blowing. ” said CryptoGrims, Artsy Monke’s in-house AI artist. “After that, it was a matter of teaching the machine to paint in the twenty different art styles we shortlisted, and then running multiple servers for several weeks to get the results we wanted.”

The results are astounding. Browsing through the 10,000 Artsy Monke collection it’s easy to pick out the intricate Viking ship scenes, the moody neon city landscapes, and the intense stormy oceans, but if we half close our eyes while looking at any one piece, we see a very familiar Bored looking Ape.

“We felt there was something missing from standard NFT art. While we understood the hype and excitement behind minting a new Ape, knowing that you had no idea what it would look like and what type of rarity it would have, we also felt there was a fine art element missing from the standard NFT collections. No matter how much you loved it, would you really hang it in your home? We wanted to recreate the magic of the Bored Ape collection and convert it into art.” said Dan Hovey, the project’s blockchain developer.

The 10,000 piece collection has since already sold out, with new buyers only able to collect the art from owners on the NFT marketplace OpenSea. The good news is that whereas Bored Ape Yacht Club’s cheapest entry point is now 85 ETH (around $100,000), an Artsy Monke original will only set you back a cool 0.015 ETH ($22). This may not be the case for much longer, as the team are about to release Artsy Monkeland, a Metaverse Themepark where only Artsy Monke NFT holders can participate in Play to Earn (P2E) video games.

“Having being in the NFT space since early 2021, we always knew that we needed more than just a great looking NFT. Which is why we also designed it as a utility token. We wanted Artsy Monke to be pieces of art that you could hang on your wall, but also, by using Web3 technology, we can also let holders access the Artsy Monke games and earn real money. The more Monke NFT you hold, the more games you can play and the more money you can earn.”

More information can be found at OpenSea or the official website at ArtsyMonke.com

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But achieving that kind of efficient communication can be tricky. Especially because many customers expect a large variety of channels to be available to contact business. E-mail. Social media. Voice and video calls. And, of course, live chat.

As a result, many business’ communication strategies have become fragmented, with customers having to hop between platforms to reach out.

The easiest counter-measure is to centralize all your communications in one place – your mobile or web app.

This is where chat APIs come in.

What is a chat API?

The abbreviation API stands for Application Programming Interface. An API provides access to back-end infrastructure and allows you to integrate it seamlessly into your own digital infrastructure.

Say you want to integrate real-time chat into your business’ mobile app. Using an API, you can harness the existing server infrastructure and chat service tools of a dedicated provider, rather than having to set up everything yourself.

The main advantage of this is the flexibility it affords you, and the ease of use. You can benefit from established systems, embed live chat options in your apps, and scale them easily – from 1:1 conversations to large chat groups.

Do you need a chat API for your business?

Live chat is one of the most in-demand channels of customer communication – and it’s easy to see why.

Most of us use real-time chat apps in our everyday lives, from Facebook Messenger and WhatsApp to Telegram and Signal. According to Statista, 3 billion people used these apps on a daily basis in 2021. By 2025, that figure is set to rise to 3.5 billion.

Furthermore, customers nowadays expect fast response times from businesses.

According to a survey by HubSpot, almost two thirds expect business to respond within 10 minutes to any inquiry related to marketing, sales, or customer service.

As the ease of communication is a huge factor in customer satisfaction, businesses need to strive to meet these expectations.

Integrating live chat into your business mobile and online app is one way to do so.

By harnessing chat APIs, you’ll be able to guarantee customers fast and frictionless communication. They won’t even have to leave your app in order to reach out and get a response to their query within minutes.

In addition, some chat APIs provide a variety of other communication channels as well. QuickBlox, for instance, offers a chat API that allows business to add a range of real-time communication features, like instant messaging, video chat, and group video conferencing to any app or website.

Final Thoughts

Meeting customers’ communication expectations is not always easy in 2022. Fast response times, multiple channels – the bar is high.

Chat APIs can help you get ahead of the curve. By granting you access to an established back-end infrastructure, they make it easy to integrate a number of real-time communication features into your business’ mobile and online app.

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Cyberspace is the perfect arena for a proxy war. With Nuclear war out of the question, cyber warfare is the first weapon of choice for the 2nd cold war. Cyber attacks on the NATO Alliance have become more frequent ever since Russia began its invasion of Ukraine. NATO Cyber Rapid Reaction teams are on high alert to come to the aid of any of the allies who may come under attack. However, their focus is to safeguard their own operations and military communications. Industry experts around the world are concerned about the increased likelihood of cyber attacks even on businesses that are not directly handling anything sensitive. “The US and UK have separately also issued warnings of the risk of the conflict of Ukraine spilling over into cyber-attacks against businesses and government systems.” (Gordon Corera, Security Correspondent, BBC News)

Are Other Countries also at Risk?

Although the UK ranks third in the list of most powerful cyber nations in the world, the threat to businesses in the UK looms large. For instance, according to the BBC the FCDO (Foreignm Commonwealth and Development Office) recently became the target of a “serious cyber-security incident”. A third party cyber-security firm, BAE Systems Applied Intelligence, had to be called in for “urgent support”. The Stack revealed, quoting a tender notice on the government site, that the FCDO paid the BAE £467,325.60 for their assistance. The new Government Cyber Security Strategy, released in January 2022, notes that the UK’s “legitimacy and authority as a cyber power is however dependent upon its domestic cyber resilience, the cornerstone of which is government and the public sector organisations that deliver the functions and services that promote the UK’s economy and society.” Between September 2020 and August 2021, the NCSC was called in about 300 times to deal with a cyber security attack on the public sector. This means that roughly every day, a private business in the UK falls victim to a cyber attack so severe that they are unable to deal with it themselves and the government has to step in.

Should E-commerce Businesses in the UK be worried?

Businesses that are at the greatest risk are the ones that have a big online footprint. Ecommerce tops this list. Not only is the Ecommerce model reliant exclusively on the internet, but also the information exchanged is sensitive since it includes the bank details of the parties involved. “We faced significant delays during the first few days of the Russian invasion because of hacked courier services and the shutting down of payment gateways as a precautionary measure,” says Tim Anderson, the Operations Manager at Ejobber Limited, which is a London based IT hardware and Software Reseller.

What are the Threats to E-commerce Businesses?

The most common techniques used by cyber criminals to target your e-commerce business are as follows:

1. Phishing: A phishing attack tricks people into clicking a malicious link or providing sensitive information such as login credentials. Emails appearing to be sent from trusted contacts are sent requesting the recipient to urgently share sensitive information. When the recipient opens such an email, malware is planted on their system which gives the sender access to the databases stored on the receipt’s computer.
2. DDoS Attacks: DDoS (Distributed Denial-of-service) attacks uses botnets to overwhelm a business’ website by sending multiple requests till the system crashes.
3. Brute-force Attacks: This type of threat uses a password-guessing program to gain access to the system. E-commerce sites are particularly at risk. If the admin panel of an online store is compromised, the business will sustain heavy losses.
4. SQL Injection: SQL (Structured Query Language) injection happens when a server using SQL domain-specific language is inserted with a malicious code, allowing access to the hacker to modify data on the system.
5. Supply Chain Attacks: Ecommerce businesses are particularly vulnerable to cyber attacks because of their supply chains. Even if one party that forms the part of the supply chain has weak cyber defence, the whole chain may become compromised. “One area of focus is the need to enhance software supply chain security.” (Justin Fier, Director of Cyber Intelligence and Analytics, Darktrace). Emil Sayegh, CEO of Ntirety, predicts that the year 2022 will see an increase in supply chain cyberattacks.
6. Remote Employees: Post pandemic, a lot of businesses have continued to employ people remotely or overseas. If the PC being used by a remote employee is not properly secured, it might compromise the whole network.
7. Cloud and Outsourced Services: As more and more businesses shift to cloud computing and utilise third-party infrastructure, it gives hackers a bigger radius to attack. The damage, too, is magnified as multiple stakeholders suffer losses simultaneously.
8. Mobile Devices: According to the Kaspersky Global Research and Analysis Team (GReAT), the year 2022 will see a substantial increase in the APT attacks on smartphones.
9. Network Appliances: Hackers may target VPN appliances, such as SOHO routers, to hijack VPN sessions

How Can You Protect Your Ecommerce Business?

You can protect your Ecommerce business by ensuring the following:

1. Use Strong, complex passwords;
2. Implement two-factor authentication;
3. Teach employees to identify suspicious emails;
4. Run a web application test to check your system for any weaknesses. During the test, a cyber security expert will try to penetrate your network and inform you of any loop holes in your security measures;
5. Invest in cyber insurance;
6. Secure all links of your supply chain;
7. Equip remote employees with proper cyber security software. If you provide access to your network while outsourcing a project, make sure that the third party is trustworthy and has secure PCs.

Conclusion

E-commerce businesses must adapt to the evolving cyber threats if they are to survive and grow in the year 2022. It is easy to ignore cyber security and focus more on revenue generating areas, e.g. sales and operations, but with increased risk of cyber threats, every E-commerce business should review their cyber security measures and invest in developing an adequate cyber security strategy.

The post Russia’s Cyber War: What Does it Mean for E-commerce Businesses? appeared first on Mozbot.co.uk.

As a result, many businesses found it a challenge to adapt to the new normal. However, many call centres turned to artificial intelligence (AI) to help meet the surge of customer support needs.  

Uses of artificial intelligence 

Your company can benefit from artificial intelligence in the following areas: 

• Improve routing and scheduling using your business customer relationship management (CRM) data. 
• Give personalized customer services anywhere. 
• Get real-time insights from all your customer contact channels. 
• Increase agent wait times, availability, and opportunities to deliver proactive services. 
• Implement chatbots that enhance automated workflows. 
• Automatically improve and classify customer cases according to sensitivity and domain through predictive analytics. 
• Help your field agents provide services according to CRM data.  

  (1)

Artificial intelligence might take over the bulk of customer support processes in the United Kingdom (UK). To revamp your contact centre in the UK using artificial intelligence, you need appropriate software to facilitate automated tasks. 

This article focuses on the transformation that AI has brought to the call centre landscape. These areas of change are: 

Predictive behavioural routing 

Predictive behavioural routing (PBR) was launched in 2014. This technology approach combines analytics and AI to match your customers with certain personality models, which helps to route customer calls to the agents that are suited to handling that kind of personality type. The beauty of this is that it transforms random encounters into a personalized customer service experience.  

Recently, in the year 2018, PBR was integrated with advanced Interaction Analytics, which is owned by NICE Nexidia and is regarded to possess the biggest database of customer behavioural profiles that help business brands gain comprehensive knowledge of customer persona and journey. (2)

PBR software can detect the natural predispositions and habits of the caller and available agents to make a good match that will bring out a positive and natural interaction. Moreover, PBR can be integrated with other software such as CRM, interactive voice response (IVR), and skills-based routing to provide the agent relevant data to make the interaction efficient for a good customer experience.  

Interactive Voice Response (IVR)  

If you’ve ever called the customer support of your mobile phone service provider, you’ve experienced this kind of service. For instance, you might have heard, ‘To speak with the billing department, press 1; to speak with a sales representative, press 2,’ and so forth. 

The introduction of IVR saved customer service agents plenty of time. This kind of service has seen growth through the inclusion of machine learning and AI. IBM developed a natural language understanding (NLU) software using AI-enabled knowledge that can give real answers to the questions your customers ask.  

AI utilizes big data

Over the last decades, entrepreneurs had challenges in collecting enough information concerning their customers. This data is key when it comes to making sound decisions regarding customer service and marketing. You need to be aware of your target audience demographics, how and when they’re likely to convert, and if they prefer using a mobile phone or computer to search for your products.  

Previously, collecting this information was a difficult task and took a lot of time to analyse. The extra time could have been used in other business processes such as product creation, website development, or marketing. However, with the introduction of AI, collecting and analysing this data has been easy. 

This is because artificial intelligence is efficient in analysing large quantities of data, such as CRM data, and provides reports for easy visualization. Data visualization helps managers and business owners understand their target audience. 

Data generated through AI is considered more reliable than the one collected, processed, and analysed by humans. As a result, you can use your time to make relevant business decisions instead of wasting it figuring out what your data means.  

Chatbot conversations 

Unlike human agents, chatbots can answer several questions from several customers. This helps call centres reduce wait times and fatigue. A human agent only comes in when the question being asked is difficult and complex to the chatbot. 

Using PBR, a chatbot can identify the appropriate customer agent to handle the questions of a customer. It also provides a background about the customer for effective handling of the client by the agent.  

Chatbots can be integrated with your customer’s account information and provide a personalised customer experience. AI chatbots are in implementation on social media platforms, such as Facebook Messenger, Slack, WhatsApp, and others to improve communication. 

For instance, Facebook Messenger’s AI can display pop-ups that suggest certain actions to you, like sharing your location, sending someone a sticker, or suggesting friends to someone who has joined Facebook. Thus, using chatbots, customers can communicate efficiently without the need for human intervention.  

Conclusion  

Artificial intelligence is generally expected to perform most of the processes in customer support with the integration of other technologies like machine learning and natural language understanding. If you haven’t incorporated AI in your call centre, this might be an area to consider venturing into in the future as a way of improving your customer’s interactions with your brand.  

References:

1. “Rise of the Chatbots: How AI Changed Customer Service,” Source: https://www.salesforce.com/products/service-cloud/best-practices/how-ai-changed-customer-service/ 
2. “NICE Announces Closing of Mattersight Acquisition, Introducing a New Generation of Customer Analytics,” Source: https://www.nice.com/engage/press-releases/NICE-Announces-Closing-of-Mattersight-Acquisition-Introducing-a-New-Generation-of-Customer-Analytics-637/ 

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In this article, we take a look at how AI is set to ignite several key industries.

Transport

While we are still a few steps away from fully autonomous vehicles becoming an everyday part of our lives, AI has already woven its way into the transport industry. From drones taking off with parcels to deliver to traffic management, the unseen eye of artificial intelligence is already keeping a keen watch over the safety of drivers.

Some outlets have suggested that, while autonomous vehicles are already a present-day perk, fully autonomous driving may come to fruition within the next ten years thanks to AI. With cars able to drive themselves, we could see a massive shake-up across several areas at once – would we even need to own cars if one can pull up and pick us up on command?

For those of us who already go car-free, AI is revolutionising public transport and will continue to do so. Advancements in rail connectivity have seen the average train journey go from a simple affair of sitting at your seat reading the newspaper on the way to work to being able to work remotely as you make your way in – setting up a speedy travel office with train WiFi or ticking a few extra items off the home to-do list while you commute into work.

It’s not just passengers who are benefitting. Rail operators stand to benefit from AI improvements, especially when it comes to monitoring safety. AI technology will allow them to receive instant alerts of critical failures, keeping everything from passengers and staff to assets protected. Whenever an incident is detected onboard, AI technology will generate automatic alerts so that operators can respond faster than ever before.

Sports

AI has upgraded the way we travel, and it’s also upgrading the way we move ourselves. Previously, AI has been used in the sports sector as a way to monitor and improve an athlete’s performance. Now, we’re seeing AI stepping onto the field in new and exciting ways – and, in some cases, quite literally too.

The Olympics has a long history of rapid technology adoption, and AI has been no different. From tracking big data to calculate the potential of athletes to delivering photo finishes, AI has been interwoven with the Games for many years. More recently, we’ve even witnessed robots at the Olympic games shooting hoops! CUE5 stunned the world with its hyper-accuracy powered by artificial intelligence, shooting free throws and three-pointers before its captivated audience.

Gaming

AI is at home in real-life sports games and in the digital competitive field. Its presence in the video game industry is nothing new –back in 2008, players were stunned by the AI “Director” lurking behind the scenes of cooperative shooter Left 4 Dead, as the artificial intelligence monitored each player’s skills, in-game location, and even perceived stress levels before using the information to decide where to place enemies along a player’s path.

The industry has come a long way since then, arm-in-arm with AI’s ever-growing capabilities. Nowadays, the technology is able to make in-game characters “remember” encounters with players and adapt accordingly, and research divisions of some of the world’s largest gaming companies are actively seeking to utilise AI to create characters that “will mimic human players. To some extent, they will think.”

Across several sectors, AI is shaping the present in preparation for a more efficient, safer, and exciting future. In fact, AI might very well become the next everyday innovation that we all simply take for granted.

Sources:

https://www.businessinsider.com/sc/artificial-intelligence-companies?r=US&IR=T#group-a-O9AL5WXUA2

https://www.roboticsbusinessreview.com/ai/infographic-how-ai-is-being-deployed-across-industries/

https://www.forbes.com/sites/cognitiveworld/2019/07/26/how-ai-can-transform-the-transportation-industry/?sh=4c0af2d74964

https://nomad-digital.com/articles/nomad-digital-expands-into-new-markets/

https://www.analyticsinsight.net/artificial-intelligence-in-olympics-introduces-a-new-phase-of-sporting/

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Created by award-winning, 25-year tech entrepreneur veteran, E-creation’s Jan-Erik Paul and technology AI expert, Scott Underhill, Walkfo works when travelling by foot, bicycle, car or bus. When any blue plaque, ancient monument, historic area or significant building is close, the Walkfo AI will narrate the ‘story’ of that spot using advanced ‘deep-fake’ voice technology.

“A unique way for tourists & travellers to explore destinations safely and ‘mindfully’, transforming travel anywhere in the world into an interactive geo location driven audio experience. COVID-19 has changed the travel & tourism industry and Walkfo has stepped-in to offer a safer, more engaged travel experience. The Walkfo app is completely unique, using an AI algorithm to research history & facts of specific locations, creating an audio-experience or ‘walkcast’ that is driven by the location of the user. This is Pokemon Go on steroids for tourists & travellers interested in the places as they explore” says Jan-Erik Paul.

The Walkfo App has bespoke AI audio tourist-guide technology created by E-creation that enables Apple & Android mobile devices connected to headphones or AirPods to deliver the experience of audio guides / audio headset used by museums & art galleries but free roaming & unrestricted to a building or geographic area.

The Walkfo AI technology has been processing data across the UK since early 2021, creating millions of audio facts for tourists to explore whilst visiting the UK or during a holiday, staycation & local sightseeing. Users can filter content to their own taste with an in-app content rating AI for continually improving & evolving tourist & historic content.

For tourist destinations who want to take control of the user experience at their own sites, Walkfo Author functionality allows tourist destinations to create their own, bespoke ‘outdoor museums’ with unique content within minutes. These outdoor audio tours are made available to Walkfo users through a unique code or when a visitor walks around the site whilst running the app.

This enables tourist destinations to respond to the challenges of Covid restrictions & risks with the benefits of:

• Leveraging Walkfo’s free pre-populated location content that covers 99% of UK’s major travel destinations
• Allow destinations to control additional content & offer unique ‘stories’ for site visitors which might otherwise never be told
• Encouraging visitors to utilise outdoor rather than indoor spaces
• Eliminating destinations requirements to provide headset technology to visitors (reducing costs & improving safety of not requiring shared audio equipment)
• Reduce close group gatherings normally required by guided tours

Created using Walkfo Author, the ‘100 Amazing Bournemouth Area Places’ is the first audio map & outdoor museum available in the Walkfo App (code: MXRB). With over 100 facts, Walkfo App users can hear the stories of Bournemouth smugglers, buried fossilised forests, firework near-disasters, the first ever department store Santa & Neolithic reindeer camps … with all audio facts played right at the spot where they happened, available completely free to visiting tourists & locals.

E-creation is exceptionally excited to introduce this unique, ground-breaking technology to run across the world but created locally in Dorset. Walkfo changes the way travellers experience the world, to explore without travel books, avoiding crowds around tour guides, visiting destinations more ‘mindfully’ & in the moment, without looking at a screen through Walkfo audio travel ‘walkcasts’.

SOURCE

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Why do companies adopt AI?

Let’s think about this: why would companies want to adopt AI?

Well companies are not charities so they exist for just one reason to make money.

Even non-profit organizations AIming to save the world need to balance their books.

So for companies to adopt AI there must be a very good reason it will either help them make money or save money.

Data is the lifeline of AI and it won’t work without data.

I’ll be using AI or artificial intelligence as an umbrella term which includes machine and deep learning.

What is deep learning?

Deep learning is a machine learning deep learning is a machine using large amounts of data to train

complex deep neural networks.

Deep neural networks are capable of achieving human level accuracy for many tasks but they are hungry for data.

Examples of deep neural networks and deep learning in everyday lives include amazon recommendations, social media algorithms and everyone’s facial recognition.

Because AI needs data the adoption will probably first take place and where there’s data and probably money too.

Where can we find both data and money?

One of such business areas is the front line of the business sales and marketing because these departments have been collecting customer data and have a direct impact on revenue so this is where the money and the data is.

They need to understand customers and predict customer behaviour better in order to better serve the customers.

For example: In an interview the head of product and R&d of spotify Gustav Soderstrom mentioned that they can predict which podcast the listeners would possibly like based on their music taste.

So, that leads us to the…

Top 3 ways AI will impact digital marketing

After analysing a lot of digital marketing news around AI I have found these 3 ways that will have a major impact on digital marketing.

1. Customer behavior prediction and personalized user experience

Customer behavior prediction sounds fancy but it’s nothing new. The more digital products or services we use, the more data the service provider has on us.

Let’s not turn this into another episode of the social dilemma but this is basically advanced customer segmentation and attribution in digital marketing language.

Attribution tools allow you to see what drove customer x to do why there’s no magic once you see what’s under the hood but how you use these tools and how you cluster the data makes a difference.

For example: It’s actually impressive how spotify can make a prediction of the listener’s podcast preference just based on their music taste and you might have experienced this.

2.Programmatic advertising

If you’re in the business of SEM you probably already know that AI is taking care of the ad bidding on a

massive scale.

In digital marketing language AI is helping you best leverage your ad spend and optimizes your ROI

And in plain english AI will help you find the best way to spend your money. Just tell the AI your budget and criteria.

3. Content creation

It’s exciting and a bit scary. Websites like conversion.ai have been around so you can type in a keyword or a phrase as a prompt and it will generate an article for you.

It’s not bad. I tried to use conversion.AI to write an article for my website and its work is amazing. Checkout conversion.ai review.

Google’s open AI recently developed GPT-3 a gigantic language model that can generate human-like text

It can do some simple math and reasoning as well.

It’s not open to the public yet but I find the ability of doing math kind of amazing because it was trAIned with only text not numbers so basically gpt 3 learned math by reading english.

People who had early access to gpt 3 were amazed by the content that gpt 3 had generated because

It was realistic.

Ai is also used to generate music and sometimes it’s difficult to tell which piece was made by AI and which piece was made by humans.

Final Thoughts

Finally I want to point out that just because they say there’s AI inside doesn’t mean that there is AI inside. A 2019 survey showed that about 40 of the EU AI startups actually don’t have AI in their solutions. A lot of vendors want to capitalize the buzz of AI and want to sell you the snake oil so please do your homework before buying any AI solutions.

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With the establishment of Industry 4.0, the fusion between the physical and digital world is presented as the future of industrial sectors. Innovae, as a technological reference for the industrial environment, promotes and contributes to the digital transformation of organizations.

Innovae is a company specialized in the development of solutions based on augmented reality and virtual reality for industrial environments. The company’s mission is to empower the workforce by providing enabling 4.0 solutions with the aim of increasing efficiency, safety and cost savings in critical areas of organizations such as training, maintenance or process control.

Remote field support powered by augmented reality technology

Industrial maintenance platform with step-by-step processes for operators, assisted by augmented reality.

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Bamboo Technology Group Ltd (Bamboo), a leading provider of connectivity, data, software, managed IT and cyber security solutions has partnered with Oxford-based mobile cybersecurity company Traced to provide customers with an employee-privacy focused solution that identifies, analyses and remediates mobile-borne threats on employees’ phones and tablets.

Mobile Threat Defence has become a key requirement for any business whose employees access company data (e.g. email) via mobiles, with 40% of CISOs regarding employees using personal devices to access corporate data as their top security challenge for 2021[1]. The partnership with Traced enables the Gloucestershire-based service provider to further cybersecurity services to its customer base.

As mobile and IoT devices have become a primary means for cybercriminals to gain digital access into an organisation, these devices pose a rapidly growing risk to any businesses. If this risk is left unmanaged, businesses remain exposed to ransomware attacks, data breaches, fines and damages.

Bamboo’s ongoing focus on operational resilience, together with their comms and IT solutions has led to a growing demand from their customers for cyber protection and new solutions.

“It’s very easy to focus on being just an ICT provider or just an expert in cyber resilience, but at Bamboo we believe the services are inextricably linked and so we’ve worked hard to find risk mitigation solutions and partners that complement our existing services. We are providing the digital assurance and compliance wrap around multiple ICT disciplines,” explained Lorrin White, CEO at Bamboo. “The Traced solution specifically deals with the challenges of securely operating mobile devices within your ICT infrastructure.”

Unlike other mobile security solutions, Traced combines AI-powered mobile protection technologies and straightforward user guidance to deliver the best possible protection against mobile malware, phishing and data theft.

Traced is the first to have implemented an on-device natural language processing deep learning model to identify never-before-seen phishing links based on the language in the link alone. This technology has spotted and stopped numerous new banking fraud SMS phishing scams.

“We are hugely excited to partner with Traced,” she continued.  “Working in partnership with a team that has dedicated their technical expertise to the understanding of the mobile infosec challenge is refreshing. Their unique threat protection solution is a natural fit with our existing portfolio and we look forward to bringing this to market.

Traced is built from the ground up to tackle the growing privacy needs of mobile device users with the security needs of modern mobile devices. With employee privacy at its core, customers can achieve 100% adoption even if they already have Mobile Device Management (MDM) in place or are struggling to implement a BYOD strategy because of concerns about security, employee privacy and compliance.

Commenting on this new partnership, Benedict Jones, CEO at Traced said, “We’ve teamed up with Bamboo to solve these challenges and meet our shared objective of protecting our customers against mobile threats. By combining Traced’s unique threat protection technology and threat intelligence with Bamboo’s cyber risk assurance technology stack and operational resiliency expertise, we’re enabling businesses to identify, assess and manage their cyber risks easier than ever before.”

“Change is challenging for many businesses and never more so when the risk of operational and/or financial damage is growing by virtue of a more digital world. With the take up of remote working increasing and the move to IP services ramping up, mobile security should be on every board agenda.” said White.  “Traced’s flexible construct ensures that change can be managed simply, whether implementing mobile security as a completely new solution and protocol, transitioning through a digital transformation program or working with existing solutions and policies.”

“Cybersecurity today means as an ICT service provider we have to consider the entire attack surface of our offering and Traced ensures that mobile is no exception,” concluded White.

SOURCE

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