Anybody who has an MBA will tell you that it can all get quite expensive. But the good news is that there are several things that you can do to keep the cost down and successfully get your MBA on a tighter budget. For some, this could mean getting a postgraduate loan while for others it involves looking for scholarships that they are eligible for or even asking their employer for help with the cost. Keep reading to find out more about the different ways to save money on the cost of getting your MBA.

Shop Around

Getting an MBA does not always mean that you need to fork out to study at one of the most prestigious universities. In fact, there is an increasing number of options on offer from cheaper universities that offer excellent courses that are well-respected in the business world. Before deciding on the right MBA course for you, it is definitely worth taking the time to shop around and look at the different courses that are on offer to see which ones suit you best not only in terms of what you want to learn but also in terms of your overall budget.

Consider an Accelerated Course

Many full-time MBA programmes that are available will last for the typical two years. However, recently, there has also been an increase in accelerated courses that allow you to get your MBA in a year. While these courses are likely to be more intense for the duration and you are probably not going to be able to work for the year that you are a student, they can reduce the cost drastically as you will only need to pay for one year of tuition rather than two, and you can get back to working full-time faster which will ultimately reduce the opportunity cost of getting your MBA degree.

Study Online

Online study has become a very popular option for MBA students in recent times with options like this MBA online available from Aston University. While getting your MBA online is unlikely to make you massive savings in terms of tuition costs, you can save a lot of money on all the other costs that are associated with getting this degree. For example, most online MBA degree programmes are very flexible, giving you the chance to study from home at times that are best suited to you. As a result of this, they are much easier to work around working full-time compared to studying on-campus, which can give you the chance to completely eliminate the opportunity cost of getting the MBA. Along with this, you can also save a lot of money over time on other costs that would add up easily when studying on-campus, such as the cost of commuting. It also gives you the chance to study at more universities without the need to relocate if you live in a different city to the campus.

Study Abroad

If you are more flexible and do not have commitments at home to uphold while you are getting your MBA course, then you may want to think about the possibility of studying abroad. Choosing a university that is located in a city where the living costs are lower compared to London and other major UK cities can be an ideal way to get your MBA on a lower budget. Along with this, it can also be a great choice for anybody who is interested in learning more about a different country and culture, especially if international business is in your career sights for the future.

Get a Postgraduate Loan

If you are a student in the UK, then you can now apply for funding for postgraduate study with a student loan. If your course starts on or after 1 August 2021, you can get up to £11,570 to help with both tuition fees and living costs. The payment will be made directly to yourself once your registration has been confirmed by the university and is paid in three instalments each year. To be eligible for the loan, you must not already have a master’s degree or equivalent, not be in receipt of any payments from Student Finance England for another course and be up to date in repayments for any previous Student Loans you have had. You must be studying for a full master’s course rather than a top-up course, and it must be worth at least 180 credits.

Employer Support

Another way to reduce the personal cost of getting your MBA is by asking your employer to financially support you. This might be in the best interests of your employer to do if you getting an MBA is going to benefit them as well as yourself. Many employers today understand the financial burden of getting a postgraduate degree such as the MBA and are willing to offer financial help to students who want to better themselves and ultimately become more valuable to the company. It is always worth having a conversation with your employer regarding what they might be willing to offer, and you can usually combine employer support with other types of support such as getting a postgraduate loan to cover the remaining cost.

Getting an MBA can be an expensive career move, but many who make this investment say it is worthwhile. The good news is that there are several things that you can do to reduce the cost of getting this degree.

The post How to Reduce the Cost of Getting an MBA appeared first on Mozbot.co.uk.

Consider asking these 8 common concerns before hiring your next online aide.

1. What are your typical service hours?

Today it has ended up being feasible to hire digital staff members from across the globe thanks to contracting out industries. It needs to be borne in mind that the majority of people (consisting of online workers) tend to operate within their very own local time areas. “What time zone are you in?” is a vital inquiry you must ask. Knowledge of the typical business hours is essential for both celebrations. This will undoubtedly aid both in maintaining healthy and balanced online partnerships while operating on entirely various routines. You can additionally decide on a specific schedule that must benefit both events. What is of utmost relevance is that you ought to know their schedule in clear terms.

2. What kind of Net speed do you have?

” What type of Web speed do you have?” This is among the significant factors to consider when employing a Digital Employee as a digital staff member focuses on the internet; they have to have accessibility to the high-speed, high-speed web connection. There’s absolutely nothing even more horrible than a rough internet link. It remains in the essential physical fitness of things that you should ask the digital team member to do a brief examination using the many free online devices.

3. Per hour or fixed-price

Most digital support services fall into a couple of categories: fixed-price or per hour. A business owner needs to know if hourly or fixed prices will undoubtedly work to do the job.

4. For how long have you been working as a Digital Employee?

Though it is not to claim that brand-new online staff members are not well outfitted for your task, it is an excellent suggestion to understand how much experience a digital worker has to deal with customers.

The more skilled a person is as a digital team member, the more likely they would undoubtedly have established their operational processes. This can stand you in excellent stead, especially if you’re still identifying how to collaborate with virtual Assistant staff members.

5. Exactly how do you manage target dates?

When it involves the conclusion of a task, every boss desires it done promptly. However, it is unlikely that you will be the digital aide’s only company, and it is prudent to make sure that the virtual aide has adequate time for your job. Yet, there is every opportunity that target dates will be missed, and also your employer recognizes this. Therefore an excellent digital aide ought to be straightforward and also upfront regarding their timeline.

When you employ an online aide, you are working with someone who works with an as-needed basis for different consumers. In this situation, if you have a tight timeline, you need to ask the digital aide right away whether they would certainly have the ability to justify your project against the demands of their various other customers.

6. What are your preferred interaction techniques?

If your recommended communication network is e-mail, Skype or Google Hangouts and that of the Digital staff member is the phone, the partnership will not go too far. Go with those means of communication that are to your liking and benefit you. This question has to do with ensuring your work styles are lined up. Are you tied to your e-mail throughout the day? The optimal prospect will be comfortable interacting with you through the interaction techniques you use most often.

7. What is the price of your service?

This is an excellent question to ask to ensure that it’s not outside of your budget. Because all online employees charge in different ways, it is essential to set a benchmark. As a local business owner, you ought to additionally be ready to pay extra if you mean to look for dependable and excellent solutions.

8. Can you provide me with references?

While employing an online assistant, you should always request references. Whether you use the recommendations or not, they ensure that the online assistant is a wise financial investment. Even if you look at the online assistant’s referrals, it is well worth your time to inquire about what it was like to work with the said individual. This will certainly provide you a hint of whether the digital assistant has a working society that straightens with your working style.

The post 8 Questions to Ask When Interviewing a Potential Virtual Assistant appeared first on Mozbot.co.uk.

The notion of leadership has had a makeover this year. The past few months have made it abundantly clear that leaders need to think creatively and put reactive strategies to the test. Transformational leadership has been necessary in the face of the COVID-19 pandemic. Here are some of the ways in which this transformation has taken place.

1.    Adapting quickly to a new situation

Quick decision-making was essential for strong leadership over the course of 2020, and the ability to adapt at a minute’s notice has become second nature to many business leaders. As we went in and out of lockdowns in the UK, businesses had to alter their strategies accordingly and make sure their priorities are always correct.

At the beginning of the pandemic in the UK, we saw many household names such as Vauxhall and Airbus adapt their strategy at the drop of a hat. They turned their attention to the uncharted territory of aiding the fight against coronavirus by helping in the manufacturing of ventilators and PPE while putting their regular work to one side. For a leader, the decision to pause normal working procedures for the greater good cannot be taken lightly. Excellent leaders need to understand the impact and importance of these decisions, and know exactly the right time to adapt.

What’s more, with the market in most industries moving largely online, adaptability doesn’t end with the pandemic. True leadership is planning for the future and adapting business strategies accordingly.

2.    Working from home

It goes without saying for many, but if your employees are able to work from home, make sure this option is available to them. According to the Office of National Statistics (ONS), 46.6 per cent of people in the UK were working remotely (at least for some of the time) in April 2020. Whether in the midst of a lockdown or not, some members of your workforce are likely to feel nervous about the prospect of working in the office. Alternatively, many may find they were simply more productive working remotely, or enjoyed the balance more.

As a leader, it can be hard to wave goodbye to the traditional way of doing things. But if you show that you trust your employees by allowing them to work where they feel most comfortable, you’ll be rewarded with their gratitude and hard work.

3.    Offer motivation from afar

Although many of your employees might have embraced the work-from-home life, others are likely to have really struggled. Because of this, 2020 was the year in which leaders had to offer more motivation than ever, and from a distance.

Good leadership has taken on the form of increased connectivity, virtual team building activities, and putting staying in touch at with all team members at the top of the priority list.

4.    Making mental health a priority

Increased connectivity with your team is a good start. But to be a truly great leader, it’s essential that you listen to the needs of your employees and do what you can to support them through this difficult time. According to Health and Safety England (HSE), work-related stress, depression, and anxiety have consistently increased in the UK over recent years. The figures peaked in 2019/20, with 828,000 workers reporting their struggle. Offering mental health support to your workforce and being empathetic to everyone’s circumstances has become a crucial element to good leadership.

5.    Calm and confident

If there’s anything that leaders have come to learn over the past year, it’s how to remain confident in the face of a crisis. Although leaders everywhere have been put to the test, panic and uncertainty can take you and your business down a dangerous path. You may not know what to expect from the future. But as a leader, you should approach any difficulties with confidence in yourself, your team, and your business.

6.    Communicate clearly and effectively

With so much changing over the course of the past year, including new coronavirus restrictions being brought in at various points and in various regions, clear communication became more important than ever. A good leader should never leave their workforce in the dark; communicate clearly, regularly, and instil confidence in your employees.

7.    Looking ahead and setting goals

It may be hard to imagine what the future will look like right now, but all good leaders need to be forward-thinking and constantly considering ways in which they can drive their business forward. We faced a lot of uncertainty in 2020, so it’s never been more important to create COVID-proof strategies that will allow you to lead your team into future success and prosperity.

Leaders should be extremely proud of how they and their team adapted to this new way of working. They will be able to continue their efforts and move forward in a positive way.

Sources

https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/bulletins/coronavirusandhomeworkingintheuk/april2020

https://www.hse.gov.uk/statistics/causdis/stress.pdf

https://www.bcg.com/publications/2020/importance-of-transformative-leadership-post-coronavirus

https://www.businessinnovationmag.co.uk/how-has-leadership-changed-in-2020/

https://edition.cnn.com/2020/03/26/tech/dyson-ventilators-coronavirus/index.html

https://www.airbus.com/newsroom/stories/airbus-covid-19.html

The post How 2020 Changed Leadership appeared first on Mozbot.co.uk.

What is work-life balance and what does it mean?

Here is a simple definition to clear things up for you:
“Work-life balance is an important aspect of a healthy work environment. Maintaining work-life balance helps reduce stress and helps prevent burnout in the workplace. Chronic stress is one of the most common health issues in the workplace.” Forbes

Does that help clear things up? Does that help you understand how you’re supposed to maintain a healthy work-life balance? Didn’t think so.

The actual question should be “what does work-life balance mean to you?”. Because in reality, it is completely personal to each and everyone, as we all have different priorities and commitments.

For some, it is the ability to have a full productive workday and then having time to spend on hobbies — if you call binge-watch the newest season of The Handmaid’s Tale a hobby. No judgement here! For others, it’s the ability to balance their busy work schedules with spending quality time with family and friends, and not missing out on the important moments in your loved ones’ lives.

Work-life balance is essentially about having a flexible schedule so that you can focus and be present for whichever occasion, task, project or person you need to be without feeling stretched too thin or completely exhausted.

If that means that on some days you spend more hours working so that you can spend the next day with friends going to a park, or go surfing, then you can do so, guilt-free.

However when you’re constantly spending too much time on one area of your life and neglecting the other – and let’s face it, usually we sacrifice personal time for work obligations – that’s when it becomes a problem.

Signs of unhealthy work-life balance

Unfortunately, we live in a culture that praises being busy.  You must “always be closing” and “hustling”. We’re bombarded from all sides with what is supposed to be motivational content on how you must “go get it” and how taking it easy is a sign of failure. We feel ashamed to even admit that we need a time-out. So it’s no wonder that we struggle to recognize when there is an imbalance in our priorities between work commitments and our personal lives. Does this sound like you:

• You often work for long periods without leaving your desk
• You can’t remember when last you had a decent meal
• You can’t remember the last time you didn’t eat a meal at your desk
• You’re constantly checking work chats/emails even after logging off
• Friends and family comment/complain about you constantly being on your phone or working
• You get anxious about starting your workday
• You struggle to switch off when going to bed
• You often work nights and weekends
• You feel overwhelmed by your workload
• You feel emotionally and physically drained

Maybe you’re thinking to yourself: “These are all obvious, but they’re also normal and everyone feels like this, it’s just part of life and I can’t believe I’m wasting my time reading this article!”

Well, my friend, I’m sorry to say that it’s not normal. If two or more of these sound familiar, then your work-life balance is out of whack and you’re headed for disaster. You’re completely doomed!

Just kidding. It’s not that serious, but it could be.

This kind of lifestyle is not sustainable and can lead to burnout. And yes, burnout is a real thing, Karen!

If all you’re doing is living to work, and not living, then it’s time to rest and restore the balance.

Tips on how to improve your work-life balance

We get it, when you’re working for a paycheck and you just want someone to “show me the money!” then it’s tough to set those boundaries and achieve a healthy work-life balance. We’ve put together a few tips that will help you prioritize both your work responsibilities and your personal life.

Manage your calendar

Schedule it in.  Work schedules, appointments, due dates, dinner dates, gym classes, friend dates. Write it down. All of it.

By actually adding your personal time into your calendar or your diary, it becomes just as important as any other work commitment. It also gives you something to look forward to when you’ve had a hard day of “hustling”. 

Learn to say “no”

Steve Jobs did it. There’s even a famous quote by him about it “Innovation means saying no to 1000 things” Steve Jobs. If you’re constantly saying yes to things you don’t have time for, don’t like, or don’t really want to do, but you’re sure it will impress someone at the top, then you are saying no to other things that are actually important to you.

Knowing your limits, and saying no, doesn’t make you a bad employee or worker. In fact, you’re doing your team or client a favour by not overcommitting and under delivering. The same goes for personal engagements. If you don’t want to stay out all night going to that trendy, Instagrammable and overpriced club because you want to stay in your pj’s and rewatch Friends for the zillionth time, then say no!

Set boundaries and work hours

Just like learning to say no, learning how to set boundaries is crucial to maintaining a healthy work-life balance. Set out realistic working hours in your calendar and make sure your colleagues (especially the ones who always text you with “emergencies” after-hours) and clients know when you are available and understand that when you are out of the office, you won’t be answering emails, checking messages or taking calls. You also need to lead by example, if you don’t respect them, no one else will either.

Set goals and priorities

If you’re constantly starting your day all flustered and anxiety-riddled, then it might be good to spend a few minutes at the end of your workday, or just before going to bed, and planning for the following day. By writing down your top priorities and goals for the next day, you can jump straight in.

Some people are morning people — we know, so annoying — if you are one of those people, then make sure you schedule your tasks that need your full attention in the morning when you are most productive. If you struggle to focus for long periods of time, try using the Pomodoro method  which is a time management technique that breaks down tasks into short, manageable 25 minute intervals with short breaks in between. Although this method has been around since the ’80s, these days there are many time management apps based on this principle that actually block out any other distractions such as social media etc. allowing you to focus on your task.

Get help

You might think that you’re able to juggle it all, but you’re not auditioning for the circus, so if you find yourself dropping the ball on more than one occasion, then it’s time to get help. Small business owners and entrepreneurs often wear many hats, it’s true. But if you truly want to scale your business, you should focus on what you do best, and consider hiring a Virtual Assistant to help you manage the things that you don’t have time for, don’t have knowledge of, or just don’t like doing!

Prioritize your health.

This should be self-explanatory, but you need to make both your health and mental health a priority. You don’t have to immediately subscribe to Crossfit (is that still a thing?). Start simple. Take enough breaks away from your desk. Eat something. Eat it anywhere else but your desk!

Go to sleep at a decent hour, and get up at a decent hour. If you’re not part of the 5 am club, who cares?! As long as you feel well-rested, that’s all that matters.

Get moving — even if it’s walking to work, or up a flight of stairs, or to the shops, moving your body will help clear your mind and release those lovely feel-good endorphins that will boost your mood and your productivity. And remember, put it in your calendar!

Accept that there is no ‘perfect’ work-life balance.

Remember,  that there is no one-size-fits-all recipe and you won’t always get the balance perfectly right. You’ll have days where the scale will tip more to one end, and you’ll spend more time working than what you’d planned on, but as long as you acknowledge this and make sure that you’re not falling into old, unhealthy work-life habits, then you’re on the right track.

The post How to manage your workload and achieve a better work-life balance appeared first on Mozbot.co.uk.

The Saudis have chosen a spectacular backdrop for the six Gulf states’ summit, the city of al-‘Ula, where glorious remains of a rich Nabataean city, like Petra we know. The initiator of the siege, Saudi Crown Prince Muhammad bin Salman, conducted the event with a high hand, as if the bitter conflict, which had often escalated into insults and insults, had never occurred. At the small desert airport, the innocent sheikh, the locomotive ruler, held out his hand as he got off the plane, but the Saudi prince attacked him, to his amazement, with a hug and kisses. His display was a dramatic demonstration of affection for someone who was considered a dangerous enemy until yesterday.

The summit resolutions’ summary notice includes no less than 117 clauses (!), But none of them clarifies what happened. This meeting is, as usual, a defensive collaboration. Tightening economic ties, standing up to Iran, and a few clauses go beyond the duty of loyalty to the Palestinian issue. The deal Jared Kushner brewed with commendable success behind the scenes was not presented in front of the stage. The credit for mending the rift was chosen to be given to Kuwait’s new emir, Nawaf.

Memory Refresh Regarding The Ultimatum

Remember? In June 2017, the Saudis and their allies issued a stern ultimatum to Qatar with 13 demands: close Al-Jazeera and all other newspapers and news sites they fund, eliminate the Turkish base in Qatar, reduce ties with Iran, stop supporting the Muslim Brotherhood, extradite “terrorists” and not issue passports to critics of other regimes in the Persian Gulf as well as pay compensation for the damage Qatar caused to its neighbors and Egypt. The locomotives were required to return within ten days. For their part, they immediately rejected the request and began flying over Iran and receiving supplies through it. The boycott has cost them many billions, but the country is not short of money.

Juravin says that it is not clear what commitments the sheikh has now given innocently and the extent to which he intends to honor them. It’s hard to believe he will break away from Erdogan and the Muslim Brotherhood. He will also maintain reasonably good relations with Iran. However,  an immediate change in the conduct of Qatar’s propaganda machine should be expected. It is worth noting that Tamim agreed that the definition of “Hezbollah” as a terrorist organization. In any case, Trump is pleased to have achieved a diplomatic victory on the eve of his departure. Furthermore, Biden is happy that he does not have to deal with this headache and can now turn to the next challenge: ending the failed war waged by Saudi Arabia over the past six years in Yemen.

Discomfort Among Israel and Its Allies

And where is Israel in this picture? The quarrel between Qatar and its rivals played to the displeasure of the Iranians and Turks. The end of the war in Yemen will probably keep the Houthis away from relying on Iran and may even remove their threat to the Red Sea. The Gulf summit promise to help Sudan is important because there is an explosive internal situation, and there is no progress in realizing normalization with Israel. In short:  Qatar was not forced to bend anymore. However, there may be fruits from this strange reconciliation.

Don Juravin’s Conclusion

According to Don Juravin, some of the Biden administration’s appointees at the State level that will be in charge of the policy in our area are not encouraging. Both Israel, the Emirates, and Saudi Arabia are uncomfortable.

SOURCE: https://juravin.com/life/politics/qatar-didnt-blink-and-forced-peace-thanks-to-jared-kushner-says-don-juravin/

Additional Links to Author:
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The Basics of Video Game Localization

How do I localize a video game? You’ll need video game translation if there is spoken language in your game. Gaming technology has many parts that need to be localized, with video game translation playing an important role in the overall localization process. Translation company Tomedes recently explored this in its video game localization guide, which looks at the technical side of translation and localization. The translation element of the work starts with the game script, which has to be translated line by line by an experienced video game translator, with close attention paid to how the dialogue will work with the new target audience.

Once the script is finalised, it’s time for voice actors to come in and record it in the new language. The voice actors are typically native speakers of the new language that the script has been translated into, in order to conform with the target audience’s expectations. Other noises such as character yell or crowd cheers may also be updated to meet local conventions. Below we’ll go into how video game localization handles all parts of the game.

Video Game Localization in Action

China sits as the top earner in-game revenue, at $40,854M. The United States is in second place, with Japan and South Korea in third and fourth places respectively. There’s serious money changing hands in the video game industry, so it pays to get the localization process right.

What does localization mean in video games? It is the process that makes sure every part of the game fits into the new culture in an organic way. Beyond the translation itself, video game localization can include many details, from small to large. 

For instance, programmers have to change the code of the game so that it plays in the new language. The layout of the game must be designed for the new language. Even the game packaging receives updates to match the new language and local consumer expectations.

Localization might also handle app store text and language selection drop-down menus. For mobile games, little details like updating currency symbols for in-game purchases might come into play. Mobile gaming is expected to have a compound annual growth rate of 14% from 2020 through 2025, so even little details in mobile games can be extremely important in such a rapidly expanding market.  

Games often make heavy use of figurative language, advanced storytelling and cultural references. These elements can be hard to translate, since many of them don’t have direct translations outside of a certain culture. Plus, part of the gaming experience comes from the exotic and original feel of the game. That can mean you have to use sound judgement in how much to localize gaming technology. One example is if a martial arts game is over-localized, and the main character refers to his teacher as something other than Sensei. You’d instantly lose some of the cultural flavour of the game.

Given localization nuances like how much to localize, the video game translation itself and all the myriad details that go into localization, it makes sense to hire a translation agency skilled in video game localization. Below we’ll cover how to find the best video game translation company for your needs.

How to Find a Video Game Localization Company

It’s fairly easy to find video game localization companies online. You might search for local terms to find one in your region, like translation agency UK. You could also try searching by the type of translation you need, like the term video game translation. If you know many people in the game development industry, you can also ask around your professional or personal network for translation companies that work with video gaming technology. 

When you have a list of companies that might look good to work with, make sure to properly review their background. They should have professional experience with gaming technology and the video game localization process for multiple audiences. Ask to see past work examples, such as a portfolio or featured work.

Also, make sure to ask about what the video game translation process looks like. A good translation process should have stages of review and testing to make sure that the game is well-translated and playing well. 

By taking the time to assess the translation agency, you can ensure a positive video game localization process that lays the foundations for your game’s global success.  

The post How to Ensure Your Game Succeeds Internationally Through Video Game Localization appeared first on Mozbot.co.uk.

Source-Pixabay

Trying to figure out if you should use a dedicated or shared IP is a big decision. Before deciding, you need to get to know the basics.

Let’s begin with the basics!

Every email you send or receive is delivered through an IP address. Essentially, this is the modern-day pony express (just a whole lot faster!).

Internet Service Providers, like Yahoo! And Gmail, use the IP address to figure out if they should deliver your email to your inbox based on the sending reputation you have. If you have developed a good reputation, your email is much more likely to be delivered. If this isn’t the case, then you may not have much luck in being delivered. It’s important to make sure that it’s up to the service providers to calculate email deliverability properly.

The Shared IP Address

Have you ever been privy to a virtual mailing address where you could receive mail at shared locations or even in a shared office space? This is (essentially) how a shared IP address works. When you do this, you wind up co-locating your emails with an array of other senders.

Some things you need to consider with a shared IP include:

Minimal Reputation Control

When it comes to a shared IP, you remain at the whims of the sending “cohorts.” For those that have been following the best email practices, you can benefit from an IP address that has a high or good reputation, but if not, there’s not much you can do to achieve the high delivery rates desired.

In either situation, you need an SMTP provider to monitor sender activity to make sure everyone adheres to the rules and maximizes the opportunity for customers.

Low Volume Sender

If you send under 100k emails each year, you may not need the dedicated IP. This is especially the case if your ESP has made this cost prohibitive. ISPs want to see some type of consistent pattern when it comes to email sending, so if there isn’t a high level of activity, you may wind up with no reputation, which results in lower email delivery rates.

The Dedicated IP Address

Similar to your home address, you are going to be the only domain that’s sending email when you have a dedicated IP address. There are several benefits offered by this, which include the following:

Complete Reputation Control

When you are the only domain that’s sending over an IP, you can monitor and control your sending reputation. This means you don’t have to worry about being affected by another person’s sending activity. This allows you to focus on building a quality email program and use the available email delivery tools for optimizing your email efforts.

High Volume Senders

If you send more than 100k emails each year, you may find it beneficial to move to a dedicated IP address. When you reach this point, you will have a consistent sending pattern, which means you can also build a solid reputation. You can also take advantage of an array of other services, such as being whitelisted for improved email deliverability.

Source-Pixabay

Dedicated vs. Shared IP Addresses

The majority of senders begin on a shared IP and they make the move to a dedicated IP after their email program has matured and grown. Based on the provider you choose, getting the dedicated IP is often expensive, but you can find options that are more affordable if you do your research.

Even if you don’t send as much email as what is noted above, you can use consistency as the driver in the decision you make to choose a dedicated or shared IP addresses. In the end, your goal should be to maximize your control. Sharing is ideal for things like pins and likes, but not for your reputation.

The post Dedicated vs. Shared IPs: What Option is Right for You? appeared first on Mozbot.co.uk.

If you’re new to SEO, it would be useful to hire a local SEO specialist to help you to get started with optimising your website for search engines.

What is search engine optimisation?

Search engine optimisation, often known as SEO, is the process of increasing your organic traffic from search engines such as Google, Yahoo and Bing.

You need to ensure that your content is relevant for your target audience and then present it in a way that can be found and understood by the search engines. This includes using relevant keywords, optimising your title tags and meta descriptions and building links.

Why is SEO important?

Simply put, get your SEO wrong and your website might not get picked up by search engines. No matter how great your website looks, without SEO your customers won’t be able to find it without typing in the URL. Find an SEO agency near you.

If your SEO is up to scratch, you’ll begin to generate organic traffic. That’s potential customers who are finding your website through search engines, at no cost to you. It’s one of the cheapest and most effective long-term digital marketing strategies.

How do search engines rank websites?

Search engines continuously crawl the internet, looking at websites. They store and index the content that they find during the crawling process, putting it in the running to be displayed in response to queries. When a user conducts a search query, the search engine will rank content according to which it thinks is most relevant to the query.

The ranking process is subject to a series of complex and secret algorithms. These algorithms take into account the relevance of your content to the user’s query, the relevance of your website as a whole, how trusted your website is and the usability of your website.

How can you increase your search ranking on Google?

The key to SEO is understanding what people are searching for online, the answers they’re looking for, the words they’re using and the type of content they want to consume. If you understand the answers to these questions, you can make sure that your website content matches what your customers want.

Once you know what your customers want, you can work to deliver it in a way that search engine crawlers can find and understand. This means making your page titles as relevant and as clear as possible and including meta descriptions on your pages and content.

Aim to place keywords into your titles and subheadings, but don’t keyword-stuff. In other words, only place the keywords where it is relevant to the content, otherwise it could have a negative impact. 

Take home message

Optimising your website for search engines can feel challenging at first and take a while to understand. However, it’s one of the most cost-effective marketing strategies for getting your brand noticed, so it’s worth investing time and money into getting it right.

The post Everything you need to know to get started with SEO appeared first on Mozbot.co.uk.

Unfortunately, as society has evolved, so have the different eye conditions. Nowadays, people spend more time in front of a screen, and this is causing new vision problems.

How computer glasses work

Computer glasses are known to be specially built on purpose designed to optimize your sight when seeing different types of digital screens. They are designed to: reduce glare and maximize what is seen through the lenses, making it easier to view a screen for more extended periods since they augment comfort. Here are the two main characteristics you’ll notice in computer glasses or blue light blocking glasses:

Anti-Reflective (AR) Coating – Anti-reflective coatings reduce glare that bounces off screens and light sources. Eyewear specially designed for computers and gaming glasses offer these coatings, and prescription glasses can also get anti-reflective coatings. However, not all anti-reflective coatings are created equal. Older glasses can have a cheap coating that regularly traps stains and dirt, actually causing eye strain and vision problems.

The older ones peel and scratch easily, causing unsightly cracks, so if you tried them a few years ago and had a bad experience, don’t overlook the newer versions. They’ve improved a lot, between being easier to clean and reducing glare.

Color Tints – Some computer glasses or designer eyeglasses also have an incomparable tint (usually yellow) designed to increase contrast on the screen and filter out uncomfortable/harsh light spectra so that the eye muscles relax. Tinted glass is a signature of Gunnar glass, but tints can also be applied to other glasses.

SmartBuyGlasses

It is one of the most popular web sites to introduce online shopping as augmented reality is getting more and more important day by day. They also have stepped into innovation and technology, they have revolutionized the glasses industry by introducing Ditto. Ditto is a software that can give you the virtual experience of trying eyeglasses on you in 3D. This software works by recording a selfie video and then converting it into a final 3D video with which you will be able to try on hundreds of different styles of glasses.

What about the blue light?

But what about all that blue light we’ve heard about lately? In recent years, we’ve been told that the blue light coming from our phones, tablets, and computers is damaging our eyes, and many companies sell blue light-specific glasses (separate from the coating)

Do not use your devices before going to bed. Research shows that exposure to blue light can prevent you from getting a good night’s sleep.

Take breaks from your devices. Follow the 20-20-20 rule to reduce your risk of digital eye strain symptoms. Rule? Every 20 minutes, take 20 seconds to look at 20 feet.

Get blue light filtering lenses. Computer glasses are known to be specially designed to alleviate digital eye strain and block harmful amounts of blue light coming from the screens you stare at during the day.

Are Computer Glasses Effective?

In order to obtain the maximum visual comfort, the lenses of your computer glasses must include an anti-reflective type of (AR) coating. Sometimes referred to as anti-reflect coating, the AR coating eliminates light reflections from your lenses’ front and back surfaces that can also cause eye strain.

The post Computer, technology and Glasses, All you need to know appeared first on Mozbot.co.uk.

3D printing is a highly versatile technology and it is evolving rapidly. There are now more and more applications for it, and several ways that it can change how people do business.

Making Onshoring Attractive Again

Onshoring is where you source your production domestically, rather than overseas.

For much of UK manufacturing, onshoring was the norm, until the 1980s. With the growth of globalisation, more and more companies switched their production overseas.

This meant they could benefit from cheaper labour and raw material costs.

But UK manufacturing is now undergoing a new kind of revolution, and 3D printing’s ability to cut lead times, fast-track product development and drive efficiency is making onshoring attractive once again.

Additive manufacturing is specialised, but it is a growing sector, with estimates that the UK could win £5bn of this growing global market.

3D Printing Replacement Parts

Machinery, equipment, devices and appliances all suffer wear and tear during their working lives.

Sourcing and waiting for spare or replacements can be frustrating, time-consuming and expensive.

Manufacturers must balance production costs, lead times and what to keep in stock.

3D printing offers a viable alternative. Regardless of their rarity, it is possible to generate new parts much more rapidly and cost-effectively, even as one-offs.

Even where a part is missing, it is possible to reverse-engineer it and produce a 3D printed version that matches the dimensions and properties of the original.

3D printing has the potential to transform the spare parts industry, cutting lead times and working with virtual inventories to optimise availability.

Game-changing Jewellery Design

Jewellery design is changing with the use of 3D printing technology. It can create pieces that look and feel like traditionally-crafted jewellery, but using 3D prototyping, modelling and printing.

More jewellers are using these modern methods to create new designs, taking advantage of the convenience of digital modelling for editing and refining them.

3D printing also means jewellery designers can let clients see and try on prototypes before proceeding with final design and production.

This improves the buying experience, while integrating a digital workflow into more traditional methods.

Printing Fashion of the Future

3D printing can create clothing designs too and is set to alter how we produce textiles.

This goes beyond designing and printing fashion, even enabling customers to print their own clothes from the digital 3D designs that designers supply them with.

3D printing technology is also changing the nature of textiles, offering more opportunities for the manufacture of smart textiles.

These textiles come from interweaving strands of filament into fabrics that are designed to move and feel like conventional clothing.

Potential properties for smart clothing include being fireproof, bulletproof and being able to retain heat.

Next Generation Eyewear

3D printing can create individual frames for glasses, enabling limitless customisation.

By using this technology, eyewear designers can cater for all sorts of different face sizes, ensuring the perfect fit every time.

With rapid prototyping capabilities to match the exact colour and texture of finished products, 3D printing is accelerating the production of high quality eyewear.

It is bringing down production costs too, so customers spend less, as well as having less time to wait for their bespoke eyewear.

Automotive Tooling for Car Parts

In the automotive industry, 3d printing is becoming firmly established as a rapid prototyping tool, but it is also helping drive down manufacturing lead times for car parts.

Where specialist tooling requires specific parts, such as custom jigs, 3D printing is augmenting workflows by creating these pieces directly for the production line.

Single car parts can require various custom tools, but 3D printing reduces the complexity and time involved to produce these low-volume items.

Improving Aerospace Efficiency

Aircraft manufacturers are discovering that 3D printed parts are as strong as parts that have been made using traditional moulding methods.

But 3D printed parts have the added advantage of being more lightweight, which then enables the aerospace to make considerable savings.

Changing production in this way can have a knock-on effect on aircraft payloads, emissions and fuel consumption.

And it reduces production costs.

How Can 3D Printing Support Your Business?

Discover more about the potential of 3D printing to help your business by calling Central Scanning Birmingham on 01527 558 282.

The post Unexpected Ways You Can Use 3D Printing in Your Business appeared first on Mozbot.co.uk.