The Covid-19 pandemic undoubtedly transformed the functioning of the personal care industry. Though massage parlours are open now in a few locations, customers can access them only for a limited period. Further, the risk of contracting the deadly virus is still high. Hence, this has given more attention to Soothe, a well-known massage and wellness platform. It functions round the clock across 6 countries (Australia, Canada, Ireland, Puerto Rico, the UK, and the USA). Overall, the Soothe at-home massage platform operates in 70 cities throughout the world. It employs more than 10,000 licensed and trained massage therapists. Aspiring entrepreneurs can rule the booming personal care sector by creating a customized massage app like Soothe. They can disclose their business goals to a knowledgeable app development company.
What are the 3 components of an on-demand massage app like Soothe?
Customer Section – Users can directly book appointments with massage therapists anytime. They can get different kinds of massages like Chair, Deep Tissue, Prenatal, Sports, Swedish, and Theragun Percussive Therapy. Later, a certified massage therapist will arrive directly at the customer’s home or office to provide the needed services. Moreover, massages are available both for individuals and couples.
Enterprise Dashboard – Business firms and startups can instantly book massages for their employees. They need to tap the “Personalized Corporate Wellness Solution” for making an appointment. Enterprises can choose Chair, Hand, and Table massages. Workers who get massages will benefit from better productivity, efficient stress management, and a reduction in body pain.
Moreover, corporate companies can buy a “Stay Well At Work” subscription plan and get advantages like a dedicated account manager and real-time online scheduling of appointments. They can also use premium services like meditation and yoga to make their employees calm and less anxious.
Massage Provider Panel – Well-versed therapists can earn huge income by registering on a Massage service app like Soothe. They need to enter details like their age, email address, liability insurance, location, name, and work experience. Licensed massage service providers receive numerous benefits.
They can flexibly schedule their on-demand massage app, learn from safety and sanitization programs, receive payments directly to their bank account or digital wallet, and track their total earnings. Importantly, they get 24×7 technical support in numerous languages.
Entrepreneurs can provide massage specialists with cleaning equipment, facial care items, linens, lotions, oil, portable tables, and speakers for playing music. This will ensure an unforgettable experience for customers.
How can entrepreneurs mint money from a Massage app like Soothe?
- Commission from massage service providers – Entrepreneurs can pocket a certain percentage as commission from therapists and wellness professionals. The rate will vary depending on the experience of the massage therapist, location, and the number of appointments they make (daily, weekly, and monthly).
- Soothe Plus subscription plans – Users can purchase lucrative Soothe Plus monthly and yearly plans. Generally, they receive massages for 60, 90, and 120 minutes. Customers benefit from the automatic transfer of unused massage credits to the next month, discounts, flexible booking and cancellation of subscription plans, and huge savings when compared to services offered by parlours.
The prices are the highest for 120-minute massages and the lowest for 60-minute massages. Generally, the cost per massage is less for an annual contract when compared to a monthly membership.
- Online store for selling massage equipment – Owners of an on-demand massage app like Soothe can sell Theragun Percussive Therapy devices to users. Likewise, customers can purchase massage equipment batteries, charging stands, dampeners, rollovers, and towels anytime. They can make the required payments via credit cards, debit cards, net banking, and wire transfers. The high-quality massage accessories and devices will be directly delivered to their homes.
How is a Soothe-like massage service app highly secure?
A marvellous massage app like Soothe is embedded with multi-layer security measures. The on-demand massage platform protects the data of service providers and users through anti-DDoS protection, email verification, end-to-end encryption, OTP-based verification, and two-factor authentication. Hence, this helps in preventing harmful hacking and phishing attacks.
Further, entrepreneurs can consider offering an insurance policy for both the customers and massage therapists. For instance, Soothe offers adequate financial compensation in case of injuries and property damage.
Importantly, the admin of a massage service app like Soothe can get more trust from users. They can verify the background and license of each massage therapist. An on-demand massage app like Soothe also follows the guidelines of the California Consumer Privacy Act (CCPA), 2018. Hence, American users experience a high level of confidentiality and security for their personal information.
Why must entrepreneurs launch an Uber for massage app?
Though it is present in 6 countries, Soothe has a strong presence in the American market. After all, it launched its business operations in August 2013 in Los Angeles, California. Likewise, the on-demand massage service industry in the USA will be worth $16.2 billion by 2021. It is expected to grow by 2.2% this year.
Interestingly, there will be high demand for massage equipment and oil in the future. Soothe makes a hefty income by selling Theragun Percussive Therapy massage equipment. Therefore, the global massage equipment industry will be valued at $36,600 million by 2027. It will consistently grow at an annual rate of 11.4% for the next 6 years.
What is the cost to create an on-demand massage app like Soothe?
Generally, there is no specific budget for establishing a massage service app like Soothe. It relies on factors like the extent of customization demanded by entrepreneurs, hourly rates paid to the front-end and back-end developers, multi-platform compatibility, the nature of basic and premium features, time devoted, and the type of frameworks and tools used.
Wrapping Up
Amidst the highly stressful Covid-19 pandemic, a massage app like Soothe provides instant relaxation and relief for customers. Importantly, several scientific studies reveal that massages enhance blood circulation, help people to recover swiftly from injuries and surgeries, and also improves body flexibility.
Entrepreneurs can defeat their rivals in the global personal care industry by coming out with an outstanding on-demand massage app like Soothe. More appointments and unbelievable profits will come their way!
