The day social media for graphic designers of a being a “starving artist” are over! Now more than ever graphic designers are in high demand thanks to social media. Social media has changed the way the we do business! Therefore learning social media marketing is becoming a necessary skill for designers to have.
Pros
- Showcase portfolio and promote artwork
As with anything dealing with social media, it is a quick and easy way to share information. This is no different for graphic designers. There is a plethora of sites out there where designers can create free portfolios, such as CreativeHotList.com, and show off their best talent. This information can then be tweeted, pined, or talked about in a Facebook post by the designer. Not only does this show what a person can do, but it also helps the designer build a brand and identity. Also with Creative Hot List, users can search and apply for creative jobs and link their resume and portfolio to their application. Not only does the designer benefit from this, but the employer as well. Employers can find the designer they with the style they are looking for.
- Find clients and freelance!
Every designer wants to be valued, appreciated, and they want to build clients. One way to do that is through social media sites like 99designs.com. “Design done differently” is the tagline for 99designs.com and this site has revolutionized the way that designers are able to freelance and build a portfolio. Through contests, designers can submit designs hoping to win the chance to work with the client. It is a genius idea and I love it. I don’t have that much “free” time but when I do, I try to go on 99designs and find a few projects to do just for fun. If I get paid, that’s great, if I don’t it’s no big deal. It’s nice just to get in the extra practice, create something, and see if what I’ve designed is deemed “great” by the contest holder. I’ve won a few contests and gained a couple of new clients. It is also a great source of inspiration because sometimes you get to see the same project done 100 different ways. It is also a great network – you get to follow design contests, designers, and be a part of the social dynamics of the site. There are also many other social media sites geared toward helping freelance designers get work where they “bid” on projects and whoever has the best price gets the job. LinkedIn is another great site that gives designers free advertising and the opportunity to network with potential clients and employers.
- Less expensive
Money doesn’t grow on trees and if it’s free, it’s for me! Social media has made it less expensive to promote everything, with many sites for creative professionals being FREE. The biggest “cost” involved is our time. In the old days, portfolios were very expensive to buy and even more expensive was the cost of the plastic sleeves and printing. Designers don’t have to worry about that anymore – they can create an online gallery for free. Also, the cost of having to join professional art associations to meet others with similar interest can become expensive but social media has made communities for artists with no dues or membership fees.
Cons
- Plagiarism
While every artist loves to get “inspired” by other design work, having your portfolio online can make you an easy target for your work to get stolen. It’s not hard to take someone’s artwork and copy it. I believe this keeps many people from using social media to display their portfolio online. It was recently reported by CBS news that countries like China, companies are actually employing people to create knock-offs so they can be sold cheaply. The best thing for a designer to do is to remember this and try to make it more difficult for someone to rip off your artwork. Always place a watermark over your design, only upload low-res images, and monitor your web traffic through tools like Google Analytics or Meltwater.
- Time factor
Social media can become addictive, and as I stated earlier, the biggest cost with using social media is that of your time. If the designer does not have a good balance between work life and their personal life, it can create a problem and may lead to less creativity. Social media requires a lot of attention to keep your site up-to-date and relative, so designers have to come up with a strategy that doesn’t drain them. Designers should utilize tools such as Buffer or Hootsuite to schedule posts / tweets ahead of time. Also set up a calendar that will allow you to plan out a campaign and remember to take time off from social media to keep from being burned out. If you are constantly working, you’ll be less inspired and that will not be good for you or your business.
- Constant Changes
Designers have to be prepared to meet the challenges of this new media. In order to stay relevant, designers will need to keep their portfolio updated, add new material, and be sure not to fall off the map. Just as with any website, a designer must keep their pages updated with fresh content, be flexible, and be willing to adjust their social media strategies to attract new business.
- Competition
Competition is fierce! With social media it seems that everyone wants to be a designer and everyone is putting their name out there. There is a lot of “junk” in the mix and bad design is everywhere. It’s your job to stand out from the crowd and let your portfolio shine and let good design reign. Everyone knows a good design when they see it – and businesses will be willing to pay for it once they realize what kind of return it will result in their bottom line.
Social media is a great tool, especially for graphic designers. It has created more work opportunity for designers in this digital age and has helped many designers (including myself) get their name and work out there for potential clients to see. I love social media and feel it will continue to help designers and businesses evolve into a new spectrum of possibilities and visual communication.
