The Images of Science exhibition in Karachi was staged at the Mohatta Palace Museum in June 2022. Holger Ziegeler joined with Nasreen Askari, Curator of the Mohatta Palace Museum, greeting event guests in person. Mr Ziegeler invited students, academic groups, and the public at large to visit the Max Planck Society’s Images of Science exhibition to stimulate their interest in academic research.

As Mr Ziegeler highlighted, Germany is a nation with a proud history of wide-ranging research activities and a welcoming academic culture. Science has enabled humankind to push back the boundaries of the known world, exploring the new and making the unseen visible. In the process, imaging techniques play an ever-increasing role, with scientific images often conveying surprising visual structures and forms: abstract works of art that are largely hidden from the human eye in daily life.

Bringing together scientists from over 80 research institutes, the Max Planck Society created the Images of Science exhibition to provide fascinating glimpses into the world of science. Images showcased in the exhibition covered a variety of research fields and were captured using a variety of different techniques, ranging from conventional photography to computer simulation and colored microscopic images.

In an interview with Business Recorder, Holger Ziegeler explained that the exhibition came within the framework of 70 years of bilateral relations between Pakistan and Germany. He said that the exhibition had a scientific background, and a scientific background formed the basis for German industry, trade, and technology.

As Holger Ziegeler, himself a scientist, pointed out, Germany is a world technology leader in many aspects. To seek the truth and discover the secrets of nature requires scientific research. The Images of Science exhibition brought together the truth and beauty of the world, as Mr Ziegeler explained, quoting the poet John Keats, who famously said: “Beauty is truth, truth is beauty.”

The Images of Science exhibition incorporated a variety of scientific images, including a piece produced by Dr Asifa Akhtar, a native of Karachi who serves as Vice President of the Max Planck Society and is the organization’s Director for Immunobiology and Epigenetics in Freiburg.

Images featured in the exhibition covered a variety of different areas of scientific research, from insights into the composition of the early universe to tiny neurons within the brain and various other areas of earth science and biology. Providing unprecedented images of the smallest details that form the base of knowledge and beauty in the world, the Max Planck Society’s Images of Science exhibition was a collaborative initiative that was funded by the German Federal Foreign Office, supported by the Federation of German Industries, and implemented by the Goethe-Institute.

The exhibition featured larval models of Danio rerio, commonly known as the zebra fish, which is a popular model organism in developmental biology since it grows from a fertilized egg to a sexually mature adult in the space of just three months.

About the Max Planck Society

The Max Planck Society is one of Germany’s leading non-university research organizations. Max Planck Institutes conduct innovative research into natural, biological, and social sciences and the humanities. The organization presents international researchers with many interesting opportunities in a variety of different research fields via its 86 research institutes and facilities.

Enjoying global recognition for its excellence in research, the Max Planck Society has produced a staggering 29 Nobel laureates in total who were members of the society – or the Kaiser Wilhelm Society, as it was once known – in the year in which they were awarded the Nobel Prize. For example, Emmanuelle Charpentier, who served as the Max Planck Unit for the Science of Pathogens in Berlin’s Scientific and Managing Director, received the prestigious Nobel Prize in Chemistry in 2020. In 2021, two researchers from the Max Planck Society received Nobel Prizes, namely Benjamin List, Director of the Max Planck Institut für Kohlenforschung, who received the Nobel Prize in Chemistry, and Klaus Hasselmann, Founding Director of the Max Planck Institute for Physics, who received the Nobel Prize in Physics.

The Max Planck Institutes present an open, vibrant working environment where more than half of all researchers hold a foreign passport, culminating in a creative cosmos where intercultural and interdisciplinary concepts and innovative ideas come to fruition. This in turn ensures the continuance of the exceptional research for which the society is renowned.

Today, almost 24,000 individuals are employed by the Max Planck Society, including doctoral students, researchers, graduates, visiting researchers, scholarship holders and staff. Headquartered in Munich, the Max Planck Society’s research institutions are located not just within Germany but overseas too, with each Max Planck Institute benefiting from its own budget, enjoying autonomy over its own research projects, and choosing its own staff, cooperation partners, and subject matter.

The post Holger Ziegeler Presents the Max Planck Society’s Images of Science Exhibition appeared first on Mozbot.co.uk.

Worry not, we’ve got you there! We are sharing the best online platforms you can sign up to so that you can post your yard sale items online and sell them. If you just want to give away the stuff for free, that’s covered too!

However, to use these online platforms, you need an internet connection.  A reliable internet connection from internet service providers like Xfinity ensures that you have secure communication, a good connection, and seamless connectivity while you are carrying out the online yard sale! What’s even better about this service is that you can dial the Xfinity customer service phone number to have your internet queries resolved as well!

Moving on, read on to find out how you can start giving your stuff away online.

Where to Organize Online Yard Sale

There are plenty of online platforms that help you sell or give away your stuff online, whether it’s just one item or a yard sale format. You can also use these platforms to buy something cheap for yourself.

Here are some of the online platforms you can check for yard sales:

VarageSale

The most interesting thing about this platform is that it was started by a mom who was on maternity leaves and wanted to improve online garage sales so that users can have better online experiences.

VarageSale is strictly reserved for users from the US and Canada. It’s free to use and you won’t have to pay a dime to sell on this platform. When you post an item and someone wants to buy it, they’ll just send you a notification to place this item on reserve.

You can access user profiles to learn about the person whom you are communicating with on VarageSale.

Facebook Marketplace

Facebook users may have come across advertisements for items that are being sold on Facebook Marketplace. It is a free section where you can sell or buy items, including cars and real estate.

On Facebook Marketplace, you have the option to sell locally or internationally. However, if a person buys an item from you (as a business) through this platform, Facebook will deduct a selling fee from you. For non-business users, there are no selling fees.

It is one of the largest online yard sales, having 3 billion active users worldwide.

Buy Nothing

This platform is a great option if you just want to give something away for free. You can also get some stuff for free.

However, the Buy Nothing groups are only reserved for people from concentrated and geographical regions. If you live in a big city, the Buy Nothing community may only be limited to specific neighborhoods only.

If you don’t belong to that neighborhood, you may not be able to use this platform. However, if you do become eligible for the Buy Nothing community, you can take advantage of the reduction, reuse, and recycling of all sorts of items.

How to Safely Carry Out Yard Sales

No matter what online platform you are using to carry out a yard sale, its important for you to keep the following tips in mind to keep yourself safe on the internet:

Double-Check Your Photos

When you are taking photos of the items you want to give away, ask yourself this question: is there anything in the photo that will give away your identity?

Since a lot of people will be able to access your yard sale online, you don’t want to risk jeopardizing your identity. Hence, make sure to take photos of the items in your garage or with any background that doesn’t give away much about your identity.

Do Not Disclose Personal Information

The moment you post the photos on the internet, it is available for everyone on the internet to see. That’s why you need to make sure that you are not giving more information than you need to.

Most of the online platforms have a built-in messaging feature where the interested buyer can reach out to you. This protects your anonymity.

Don’t give out your full name, phone number, home, or email address to anyone.

Meet in Public Place

If you have already found a buyer, and that too a local one, we recommend that you try the old-fashioned approach of meeting them in person. That way while they inspect your items, you can also learn about the buyers as well i.e. find out that they’re not a scammer.

Make sure to meet in a public place, where there are other people as well, or even cameras around. Don’t let the other party know where you live. The goal here is to always keep your personal information safe from being compromised.

Use a Secure Payment Method

If you are meeting the buyer in person, and the item isn’t too expensive, we recommend using cash. But if it’s a large sum of money, then you may want to use secure online payment platforms like PayPal or Venmo. A cashier’s check would work too.

If you are going to use methods other than cash, do your research to find out if it’s secure. Do not accept or pay someone in gift cards; it’s too hard to track and it’s an easy way to get scammed.

Wrapping Up

Choosing the best online yard sales platform will help you to sell your items smoothly. Just make sure that these platforms have protection policies in place to protect yourself from any scams.

Also, keep the above-mentioned tips to keep yourself safe.

The post Online Yard Sale: The Where and the How Of It All appeared first on Mozbot.co.uk.

Gone are the days where a bunch of flowers is enough. People are looking for something different, something exciting.

That’s why companies like UK campervan hire provider Calico Campers are harnessing the power of social media in order to inspire the most romantic of Valentines Day gifts. Because for some, a romantic road trip might be right up your street.

Valentine’s Day is traditionally the most romantic day of the year, the chance to spend quality time with your loved one and to show each other how much you love them. For some, the best and most popular way to do this is to book a table at their favourite restaurant, others like to catch the latest movie at the cinema with a huge, sharing pot of popcorn.

Calico Campers knows that there are some who are seeking something different, something more unique, an alternative way to spend Valentine’s Day. Perhaps a romantic road trip is for you.

There are some truly gorgeous routes to explore in the UK, and it doesn’t matter how you do it, Calico Campers are using the power of social media to tell you which ones are their particular favourite. Whether you hire a campervan or whether you take to the roads in your car, they guarantee that these romantic road trips are worth trying. They’ve put together their top three romantic road trips for you and your loved one to enjoy.

The Cat and Fiddle Road, Peak District 

It’s already well known that the Peak District National Park is a place of natural, outstanding beauty, but what if we told you that there’s a road that twists and turns its way through some of the true highlights of the area. The Cat and Fiddle Road does just that, sweeping through the wild Pennines, into the Peak District National Park itself as well as capturing the beautiful Cheshire Plain.

We think this is a perfectly romantic route to explore not just because of the beauty you’ll get to see as driver and passenger, but because at the summit, you can treat yourselves to food and drinks at the Cat and Fiddle Inn Public House, which is actually the second highest pub in England- think of the views and perfectly framed Instagram selfies!

York to Robin Hood’s Bay, Yorkshire

If your partner fancies a road trip that inspired writers including Emily Bronte and Harry Potter’s JK Rowling, then this route is for you.

Starting in yummy York, the drive takes you through the North York Moors where you can stop at the crumbling farmhouse, known to be the inspiration for Wuthering Heights. The road then continues through Goathland village, where Harry Potter fans will instantly recognise the railway station as Hogsmeade in the films. After taking a picture for Instagram, you’ll jump back in the car and drive through the beautiful Valley Esk and then along the coastal cliff tops of the North Yorkshire coast. This last part takes you straight into the quaint and idyllically-romantic fishing village of Robin Hood’s Bay. Did somebody say fish and chips for tea?

Black Mountain Road, Brecon Beacons, Wales

Calico Campers is a Chester campervan hire firm, and being so close to wonderful Wales, there’s not many roads we haven’t explored ourselves. This is by far one of our favourites.

If you’re a couple looking for a road trip that is perfect for a romantic picnic on route, then we’d say this is your best bet. Take a drive down the A4069, the Black Mountain Road. It’s a delightful 32km winding and weaving mountain pass that slowly but surely takes you 493 metres high, where you’re rewarded with views of the Brecon Beacons National Park.

The reason why it’s romantic? It’s an uninterrupted road of staggering beauty, the landscape is like you’ve never seen before and the best bit is that along the way, there are plenty of lay-bys and places to stop for a romantic picnic. This really is nature at its best, take it all in and enjoy being surrounded and immersed by it, with each other.

Whatever you decide to do on Valentine’s Day, however you decide to declare your love for one another at this time of year, we’re always going to be biassed and back a romantic road trip.

And remember, Valentine’s Day only comes around once a year, but these roads will be there for you to enjoy at any time. So if you can’t get the time to explore them together on the 14th February, don’t worry about it, but make sure you add them to your bucket list because trust us, you won’t regret it.

The post Harness Social Media To Enhance Love Life appeared first on Mozbot.co.uk.

How do you achieve this when you have piles of errands to finish, back-to-back meetings, and more to pack your 9-to-5 schedule?

ANSWER – marketing automation!

Your customers have high expectations. They want everything at their fingertips. Thanks to their tight schedules, they have become less patient because they can’t wait. Moreover, your customers seek personalization in everything you send to them.  

How do you make sure you fulfill all your customers’ expectations when you’re also packed? 

ANSWER – marketing automation!

Wouldn’t it be awesome to sit back and have reliable and super-fast software so that you don’t get tied up in admin work and can focus on what you do best? That’s where marketing automation comes in! 

Well, by now, you must know (briefly) why marketing automation is critical in 2022. 

But there is more to know what marketing automation can do for your business. 

Irresistible Benefits of Marketing Automation 

Marketing automation allows businesses to optimize their marketing investments and grow revenue faster while saving you time and money.

Generate & Nurture Leads

According to McKinsey & Company, you can automate more than 30% of your sales and marketing activities. These include scheduling appointments, pipeline management, following up, and other time-consuming yet critical lead nurturing activities. 

By automating these activities, you can focus more on creating strategies to generate and nurture quality leads.  

Source

Informed Marketing Process

With reliable marketing automation software, you can map out your customer journey from start to finish. Accordingly, you can formulate unique buyer-focused marketing strategies that make it easier to process your target audience and nurture leads. 

Let us make it clearer:

Customers turn to your competitors if you don’t respond fast (We mentioned that modern customers are impatient).

It means it’s time to rethink your follow-up process and leverage marketing automation to improve customer satisfaction. 

Increased User Engagement with Personalization

Before converting them into promising leads, you need to engage your prospects. And, to engage them, you have to make them feel valuable and special. 

Marketing automation tools help personalize your marketing approach while achieving scalable user engagement. For example, HubSpot marketing automation considers unique visitor characteristics to formulate personalized communication strategies.    

The real benefit is that it keeps your customers engaged even in your absence. All you need is to set things in motion. 

Cost Reduction 

Marketing automation software not only speeds up things and saves time, but gets more done at lower costs. It’s like the software can accomplish what 30 employees can perform manually.

All you need to do is set up your marketing campaigns and the process for lead generation and nurturing. Then, within a few weeks, you’ll be able to send out thousands of personalized emails using simple automated software. 

Final Words: Better Decision-Making with Marketing Automation 

A reliable sales and marketing automation platform helps track your marketing campaigns and forecast customer behavior. 

It delivers insightful data about the performance of your campaigns. Using these insights, you can improve your strategies and make smarter decisions.  

These are the key reasons why marketing automation is important to truly streamline workflows and your business for this age.

The post Why You Can’t Ignore Marketing Automation in 2022 & Beyond appeared first on Mozbot.co.uk.

As we get into the swing of 2022, we take a look at some of the trends and changes that are set to shape the PPC landscape. Whether you’re looking to step up your campaigns or just stay informed, we’ve got you covered.

Diversifying your Channels

Many marketers will be feeling confident with their Facebook and Google campaigns, but the advertising landscape is continuing to grow and expand. With advertising options on other social media channels such as LinkedIn, or even other networks such as Bing and Amazon, 2022 is the year to consider your advertising suite. Knowledge of your target audience is crucial here. Your PPC campaigns will be most effective on the channels where your audience actually spend their time. If they’re most active on LinkedIn, then investing in LinkedIn advertising should be a priority for your marketing strategy.

As marketers begin to re-evaluate which channel will actually be the most profitable and successful for them, we’ll likely see the PPC landscape change quite a lot. With more businesses turning some of their spend away from the monoliths of Google and Facebook, we may see other platforms expanding their offering in response to greater investment.

Responding to Voice Search

Experts have been touting voice search as the Next Big Thing for the last few years, and while it’s not exploded in the way that many were expecting, the way that consumers use voice search will begin to shape the way that brands put together their keyword targeting. As consumers have built their relationships with smart devices (including their smartphones!), they have become more comfortable talking to their Alexa, or even just using Siri to search hands-free. This means that there are some new customer behaviours arising relating to how consumers use search engines and how they’re looking for information.

The biggest change to be aware of is that voice search queries tend to be much more conversational than their written counterparts. This means that, for those looking to ramp up their voice search-specific PPC activity, you’ll want to put some investment towards longtail keyword terms. You’ll also need to consider the stage of the funnel that these searches tend to appear in: more often than not, you’ll find that voice searches are upper-funnel activity.

The Demise of Third-Party Data

It’s been a long time coming, but Google’s push to phase out the third party cookie is coming to an end. In response to calls for increased privacy for users, Google has decided to phase out the third-party cookie on its browsers and in advertising. Third-party cookies are tracking codes set up so that an advertiser can learn more about a user’s online behaviour as they navigate the web. While first-party cookies are still fine, as the data that is collected is specifically related to your website, following your visitors around the web raises privacy concerns for users.

Fortunately, many marketers saw this change coming, but that doesn’t mean that you won’t see an impact. If you haven’t already shifted to using primarily first-party data, this is something that you should be prioritising. You’ll also need to look into how you can gather more first-party information from your visitors in order to keep up with past targeting strategies or creative optimisations.

Investing in Video

Video marketing has quickly proved to be one of the most effective ways of engaging your audience in recent years. With snappy formats, eye-catching visuals, and easy shareability, video ads will assert increasing dominance over the landscape in the year ahead. In particular, social media advertisers stand to gain a lot here, as video has already shown increased prominence on channels such as Facebook, TikTok, and Instagram.

If driving engagement and brand awareness is the goal, video advertising should be high on your priority list. They’re a brilliant way to stand out from the crowd, and research also suggests that they are seen to be more memorable and trustworthy. With both YouTube and social media offering exciting opportunities to explore video content, it’s more than likely that we will see more businesses embracing this format in the year ahead.

What Will PPC Look Like In 2022?

From what we’ve seen, the world of PPC will take a different shape in 2022. It’ll be a more diverse landscape that sees increased investment in non-traditional channels. It’ll be more conversational; with advertisers taking advantage of the power of voice search with more long-tail keywords and tailored ad copy. It’ll be more privacy-focused; designed to be useful to the consumer, but not “creepy”. It’ll see video rising to the top and commanding more of our budgets and time. Lastly, perhaps most importantly, it’ll still be an incredibly profitable marketing channel for brands; providing huge opportunities for marketers who invest, and invest well.

To help you navigate the changing waters of PPC, specialist PPC agencies can offer an overwhelming amount of support. From in-depth knowledge and best practices to guidance on the latest trends, they can help to unlock the real potential behind this incredibly lucrative channel.

The post What will PPC Look Like in 2022? appeared first on Mozbot.co.uk.

Same day glasses

With the advancement in technology, now you can actually order your prescription glasses online. And to make your customer service much more memorable, a few e-commerce websites in the UK have adopted the service of same-day prescription glasses, and one such company is Specscart. They offer 24 hr dispatch and next-day delivery service in the UK, where your glasses will reach you by the next day after ordering. Such speed and assurance were only possible with their in-house laboratory and experts working in the field. Maintaining speed and quality is quite a task, and they ensure a 3-point check to maintain both.

Such services motivate the customers to buy online specs in an urgent situation, and they won’t miss an opportunity to make a never-ending impression at your conference.

Everyday office glasses styles

What will be your best choices while picking up your regular working look? Whatever your attire might be, your look will be incomplete unless you wear glasses with them. We have curated a list of glasses frames for men to make your office experience seamless.

Rimless glasses– If you are looking into something different from the usuals then rimless glasses are the way to go. It is a perfect pick when it comes to the minimalist look and still looking sharp on them. The sophisticated look these glasses offer is unmatched and is easy to carry.

Extremely lightweight, these glasses are perfect if you are looking for an effortless fashion for your office attire.

Aviator glasses- Well, there is not much to explain, when it comes to aviator glasses. A modern classic in itself, these glasses are style statements, and it doesn’t matter what attire you decide to pair up with these glasses; they will be carrying the whole look. Recently, these glasses have actually gained a lot of re-designing, making them look quite different from the original style but they are still holding the styles high.

Wayfarer glasses- Unlike the yesteryears, wayfarer glasses are much sleeker and lightweight than the earlier design. This design not just rules the celebrity realm but also the normal people realm as well, and is in full swing. They add an astonishing look to the whole outfit, making it a perfect choice for office wear.

Round glasses- These glasses don’t require much of a description; with their smooth curves and bold fashion statement, they tend to pull out the most sophisticated look. Round glasses are a standout and top of the list of being the trendiest glasses of all. The glasses went out of style long ago and now have made a bold comeback and are in no way going out of style any time sooner.

Rectangle glasses- Suiting perfect for a round and oval face shape, their sharp edges are what are required to give your facial features a sharp push. What else could you ask for when it comes to a style that will lift up your whole personality. These glasses are the safest style that could be carried easily on every occasion without any second thought.

This list is a perfect combination of smart and witty, and this partnership is perfect, to draw attention when you are in a crowd. You can always go beyond our suggestion for glasses frames for men and explore the options available.

The post Which glasses would go perfect for an office attire appeared first on Mozbot.co.uk.

What about the unexpected?

We know that sometimes things go wrong, but what if we haven’t budgeted for them? A 2021 study revealed that 19% of us have savings of less than £100, while the number of people who aren’t actively saving has risen from 12% to 21% since 2019.

Why do I need a rainy day fund?

If you drive and you’ve experienced an unexpected fault, such as a tyre puncture or faulty brake pads, you’ll know that the costs can add up quickly. Unexpected expenses can crop up from many areas of our lives, so it makes sense to account for them.

A rainy day fund is smaller than an emergency fund, which is recommended for longer-term financial issues such as a job loss and should consist of three to six months of living expenses. That doesn’t mean that you can’t build up a healthy pot of cash for unexpected costs though – we recommend putting towards your rainy day fund every month.

How much money should I have in my rainy day fund?

A rainy day fund is a safety net in case of unforeseen circumstances, such as a lost or broken phone, tyre punctures on your car, or an emergency boiler repair. How much you save may depend on your personal circumstances – if you drive, it’s sensible to account for the costs of a car breakdown as well as these other common problems. If you don’t drive, you might not need to put as much away.

Having an understanding of the rough cost of these surprise incidents will give you an idea of how much to put away. Making a list of the most likely problems and working out how much they’d cost if they happened is recommended.

For example, gas boiler repairs cost between £150 and £400 on average, so putting away a minimum of £150 will help you cover that cost. If you break your phone screen and you don’t have insurance, you could be looking at a bill of up to £316.44 for the latest iPhone models.

How can I start up my rainy day fund?

Now that you understand the importance of a rainy day fund, let’s look at how you can put one together. Many people find the idea of starting to save overwhelming, especially if you don’t have a lot of money left at the end of the month after your expenses.

If you already have a structured budget and you’re aware of your monthly outgoings, you’ll know how much disposable income is left at the end of the month. This is a good place to start – so if you have £300 a month left over, you might want to put half of that into your rainy day fund, or even £100 a month.

By working out how much you can afford each month, you’ll be able to work out how long it will take to reach your rainy day fund goal. If you’ve worked out that you’d need £1,000 to cover a broken boiler, a smashed phone screen, and car faults, and you put £100 away each month, you’ll hit that target in 10 months. But once you’ve reached that goal, you don’t have to stop contributing – if you can afford to, keep adding to your rainy day fund! You might even be able to finance something that you want, like a new car or a holiday, rather than only accounting for the unexpected.

What if I can’t afford to contribute that much?

For many of us, £100 a month isn’t realistic. In fact, even £25 a month might feel like too much, and that’s okay. There are solutions available to people who find it difficult to put lump sums away, such as apps that round up your spending to the nearest pound, putting that extra money into a savings fund.

Reviewing your current bills to see if there are any savings you can make is also a good idea – especially if there’s no wiggle room in your budget at all. By using price comparison sites, you could get cheaper bills on your gas, electricity, phone, broadband, and more.

It’s unlikely that you’ll have the best deal for all of your monthly outgoings, so this could save you a decent amount of money that you could then put into savings. Searching for better deals on your energy supplies alone could save you up to £350 a year. That’s a lot of money you could be putting into your rainy day fund.

Life contains a lot of unexpected twists and turns, and many of them come in the form of important but unforeseen expenses. There’s an adage that these things always happen at the worst time, and if you don’t have a rainy day fund, they could hit your finances hard. The amount of money in your rainy day fund will depend on your personal circumstances, but if you don’t already have one, now is the time to start saving.

Sources

https://www.moneyexpert.com/gas-electricity/

https://www.macworld.co.uk/how-to/apple-products-repair-3802247/

https://www.ybs.co.uk/media-centre/savings-crisis/index.html

https://www.hl.co.uk/news/articles/archive/savings-accounts-how-big-should-your-rainy-day-fund-be

https://www.thebalance.com/do-you-need-a-rainy-day-fund-and-an-emergency-fund-4178821

The post It’s Time You Had a Rainy Day Fund. Here’s How to Start One appeared first on Mozbot.co.uk.

New research by Gtech, the cleaning experts, has revealed that Sort Your Life Out, hosted by Stacey Solomon, is already the best-rated UK cleaning show of all time.

The research analysed 20 of the biggest cleaning shows from Britain and North America to find the series with the highest IMDb user ratings. This included every top cleaning show from the millennium onwards.

The data found that Sort Your Life Out had the highest average score for a UK series, despite only debuting earlier this month, averaging 7.9/10 on the popular movie database.

And while the BBC show is not the highest rated cleaning show overall in the dataset (American series Hot Mess House scores 8/10 on IMDb), Stacey Solomon leads UK-produced cleaning series to victory over North American efforts. (British series average an IMDb rating of 7.4, eclipsing North America’s average score of 6.5.)

At the other end of the spectrum, Netflix’s Get Organised with the Home Edit holds the unfortunate title of the worst rated cleaning show in the dataset, only mustering 4.9/10 from unimpressed users.

Certainly, the Home Edit has struggled to transfer their Instagram success – where they earn over £10,000 per post – to streaming.

The data by Gtech further highlights how Netflix is struggling to gain traction with their cleaning shows.

The streaming giant only averages 6.1/10 on IMDb for all their top cleaning series, which is dwarfed by Amazon Prime’s 7.4 rating.

The research also revealed that 2001-2005 was the golden age for new cleaning shows. This era averaged an IMDb score of 7.3/10, which included such cleaning classics as Clean House, Clean Sweep and How Clean Is Your House?

Overall, the frequency of new cleaning shows is increasing over time. The last decade has produced 85 per cent more cleaning-focused series than the 10 years prior, which correlates directly with streaming services exploding in popularity.

A Gtech spokesperson commented:

“There’s no better inspiration for a good old-fashioned spring clean than watching cleaning experts turn chaotic clutter into organised elegance.

“And as Christmas approaches, you’re going to need all the motivation possible to get your own home ready for the festive season. That’s where these popular cleaning shows can come in handy, providing that all-important spark to tackle that seemingly never-ending to-do list.”

For further insights from Gtech, visit the Gtech blog.

The post Stacey Solomon’s Sort Your Life Out is the best-rated cleaning show in the UK, new research reveals appeared first on Mozbot.co.uk.

As the year-end is fast approaching, we’ve put together a quick guide that will help you optimize your site for the upcoming shopping season.

Incorporate holiday cheer in your branding

Rather than visiting some stores and looking for the best offers in town, shoppers will once again go online for their purchases. That’s why your branding should showcase not only your brand values but also your brand’s personality.

If you want to bring Christmas cheer to your customers, you have to make slight changes in your branding. This is to reflect the upcoming holiday season. You can start altering a couple of elements in your site, and don’t forget to be creative!

• Background
• Logo icons
• Banners
• Promo images

There are also other elements that you might want to consider. Just make sure to keep the copy straight and stick to what you want to promote. Use a simple yet effective design and try experimenting with bold background colors and playful typography styles.

Don’t forget to showcase your holiday products and sales. You can also use a distinct call to action to draw more people in with your holiday promotions.

Optimize site speed and performance

Expect your site to be bombarded with traffic this upcoming holiday season. Usually, most of that traffic will come from customers on mobile devices that are in a hurry.

If you have a slow-loading site, people won’t have the patience to stick around. They’ll simply leave and move on to another site that loads faster.

Keep in mind that your conversions can have a 7% reduction for every one-second delay. That’s why you must ensure that your site is loading at an optimal speed to cater to holiday visitors.

You can also use Google’s PageSpeed Insights tool to know your site scores on loading time. Not only will this tool tell how fast or slow your site is, but it also gives tips on how you can significantly improve your loading time.

Craft holiday-inspired calls-to-action

Since prospects are already doing their holiday shopping, all you need is the right push to entice them to click the buy button. You can do this effectively with your CTAs. All you need to do is add some festive content adding that sense of urgency for them to purchase.

You can resonate with your customers with the help of holiday-inspired CTAs. It also brings them into a cheerful spirit, making it easy for you to coax them to shop on your online store. By doing so, you can quickly sell products online and let your customers support your business.

Design holiday-themed landing pages

Not only will you need to drive customers to your site, but you also need to set the holiday shopping mood for your customers.

Thus, a great way to draw customers to a particular product or service is to develop a unique and engaging landing page dedicated to it.

You can make your landing page unique by staying true to your brand messaging. You can also add a touch of striking holiday imagery and copy. To make that happen, though, you can choose to work with a UX/UI designer like Michelle Dipp.

That way, you can develop a holiday landing page that does not veer far away from your brand identity.

Use a gift finder tool

A gift finder tool makes it easy for shoppers to look for ideal presents to give to their friends and family.

You can also set a new product category for holiday gift ideas. That way, customers can quickly narrow down their options and speed up their checkout process.

Usually, the best tools out there will genuinely help users, even giving them practical ideas on presents. Adding enough filters to give decent yet manageable product recommendations is essential.

Review your checkout process

Your checkout process can either make or break your company’s performance this busy retail season.

Therefore, it helps that you review your checkout process. Look for improvements that you can implement this upcoming holiday.

You should carry out a bit of user testing as well. Make sure that you review your analytics, as well as any feedback from your customers.

By doing so, you can look for any critical areas for improvement. Even at a late stage, there’s still time for you to gather insights and make necessary changes to enhance your site’s performance.

Over to You

The six web design tips listed above can help make your online store ready for the upcoming holidays. This includes preparing to welcome the swarms of customers who are ready to bring out their wallets and buy a meaningful gift for their loved ones.

By applying these tips, you’ll be able to attract more shoppers to your online store. That way, you can entice them with holiday deals and ensure that you get your piece of the pie this joyful season.

The post ‘Tis the Season: 6 Ways to Get Your Website Ready for Holiday Shoppers appeared first on Mozbot.co.uk.

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To be highly competitive in the rising e-commerce industry, business owners need to think about marketing, the quality of their products, the services they will provide, the pricing of their products, and of course, their brand. Due to how online deliveries work now, product packaging and branding is perhaps one of the most important aspects of improving customer satisfaction.

 Importance of Branding

The advent of online shopping has given consumers numerous options for buying their needs and wants. Business owners rely on branding to promote and make their products memorable to attract and keep customers, thereby maintaining customer loyalty. Here are some reasons for their importance.

 Improves Recognition

Branding helps businesses get frequent recognition. With strong branding, people are more inclined to take note of a business’s products and services more naturally than those with less cohesive branding. In addition, an item packaged with distinct logos, attractive colors, and unique visual elements makes it more memorable, resulting in more repeat customers.

 Helps Build Trust

Building trust is important, especially now amid the pandemic. Strong branding helps in evoking a sense of trust between producer and consumer. By establishing the quality of your product with professional-looking branding, customers are more likely to see your business as established and credible. In addition, the consumer now knows what to expect when transacting with your business, and this is very good, especially for aspiring start-ups.

 Improves Advertising

Advertising is an important component of branding. The identity and values of your business are showcased when consumers see your branding. Customers are more likely to spread the news about your product when they are satisfied with its quality and how it presents itself. A strong branding leaves a lasting impression and allows for easy recognition.

 Customer Loyalty

 Good branding helps customers feel more connected to your products and services. Loyal customers will continuously support your business even through bad times. Branding helps in building relationships, and this can benefit businesses greatly.

 Importance of Packaging

Branding and packaging go hand and hand: where you put your product in, how safe and secure it is, how easy or difficult it is to transport, how it is presented, etc., all add value to your product. In addition, proper packaging helps in building an identity for your product.

 Protection

 The primary purpose of packaging is to protect the contents inside from any damage during transport, handling, and storage. This is especially important during long-distance deliveries. Durable corrugated boxes, seals, locks, and tight wrapping are some of the many ways products are protected. In addition, sturdy and reliable packaging ensures that products arrive at the customer in top condition.

 A Durable E-Commerce Square Box

 Safety and Information

Another important role of packaging is conveying important information to the customers. This includes how to use it, the ingredients it contains expiration dates or any additional chemicals. This information adds a measure of safety to your products and helps consumers decide if your product is the right fit for their needs.

 Attractiveness

 Similar to branding, unique packaging can increase product attractiveness and recognition. A packaging that stands out can greatly enhance sales. This can be done through a combination of colors, intricate designs, or by using specialty boxes.

 Sustainability

 When ordering online, the amount of packaging waste produced can be staggering. However, the sustainability of the packaging can improve how customers perceive the product. Nowadays, people are becoming more and more aware of the carbon footprints they leave behind. An easily recyclable and reusable packaging showcases the environmental responsibility of the business.

Visit our website to learn more about the latest gadget and tech-related news. For any questions or inquiries, do not hesitate to contact us.

The post The Importance of Branding and Packaging for Delivery Services appeared first on Mozbot.co.uk.